Cultural Impacts on Service Design

Inhaltsverzeichnis (Table of Contents)

• A - Preface
• Chapter 1 - Introduction
  • 1.1 - Culture in a Nutshell
  • 1.2 - What is Service Design?
• Chapter 2 - Culture in Detail
  • 2.1 The Hofstede Model
  • 2.2 - F. Trompenaars' & C. Hampden-Turner's Model
  • 2.3 Culture repeats itself.
  • 2.4 - Why Stereotypes are dangerous.
  • 2.5 Cultural Competence by Cultural Dimensions.
  • 2.6 - Advantages of a Global Mindset.
  • 2.7 Conclusion
• Chapter 3 - Being Human in Service Design
  • 3.1 - Human Interactions in Process Stages
  • 3.2 Stakeholder Relations
  • 3.3 Co-Creation means Value-Creation.
  • 3.4 – Increase Value with Relations & Interactions
  • 3.5 – Using Cultural adequate Management as Catalyst
  • 3.6 Conclusion
• Chapter 4- Cultural Dimensions
  • 4.1 - Hofstede's six Cultural Dimensions.
  • 4.2 Trompenaars' seven Cultural Dimensions
  • 4.3 - Critical Remarks on Cultural Dimension Models
  • 4.4 - There is no Right nor Wrong
• Chapter 5 - Cultural Dimensions in Service Design
  • 5.1 Cross-Cultural Feedback Structures.
  • 5.2 Quantitative Research vs. Qualitative Research
  • 5.3 About Cultural Immersion.
  • 5.4 - Time to chose: Trompenaars or Hofstede?
  • 5.5 Merging both Models
  • 5.6 Applying Cultural Dimensions
• Chapter 6 - Concluding Thoughts, further Development

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This research paper examines the impact of cultural differences on service design, specifically focusing on the needs of service design professionals working in international environments. It investigates whether cultural dimensions, a tool frequently utilized in international management, can be applied effectively to service design and how service design providers must adapt their processes to diverse cultural contexts.

• Understanding the role of culture in shaping service design processes and outcomes.
• Exploring the applicability of cultural dimension models in international service design projects.
• Analyzing the importance of cultural competence for service design professionals.
• Identifying key cultural dimensions and their influence on service design practices.
• Developing strategies for adapting service design processes to cultural differences.

Zusammenfassung der Kapitel (Chapter Summaries)

This bachelor proposal explores the impact of culture on service design in international contexts. Chapter 1 introduces the concepts of culture and service design, setting the foundation for the investigation. Chapter 2 delves deeper into the concept of culture, examining two prominent cultural dimension models – the Hofstede Model and Trompenaars & Hampden-Turner's Model. It discusses the importance of cultural competence and the advantages of a global mindset in service design.

Chapter 3 explores the role of human interactions in service design, highlighting the significance of stakeholder relations and co-creation in value creation. It emphasizes the need for cultural-sensitive management practices to optimize service design outcomes. Chapter 4 presents a detailed analysis of Hofstede's six cultural dimensions and Trompenaars' seven cultural dimensions, offering a comprehensive framework for understanding cultural differences. It also addresses critical remarks on cultural dimension models.

Chapter 5 focuses on the application of cultural dimensions to service design. It explores cross-cultural feedback structures, quantitative and qualitative research methods, and cultural immersion techniques. It also discusses strategies for integrating different cultural dimensions into service design projects.

Schlüsselwörter (Keywords)

This research focuses on the impact of cultural differences on service design, analyzing cultural dimensions, cultural competence, global mindset, stakeholder relations, co-creation, international service design, cultural adaptation, cross-cultural communication, and cultural immersion.