Bachelorarbeit, 2015
37 Seiten, Note: 80.00
This study aims to investigate the impact of online news portals on the patronage of newspapers in Ghana. It explores whether the rise of online news sources complements or diminishes the role of traditional newspapers.
Chapter One: Introduction: This chapter introduces the study's focus on the changing landscape of news consumption in Ghana, highlighting the rise of online news portals and their potential impact on traditional newspapers. It provides background information on the history of newspapers in Ghana, the growth of the internet and online media in the country, and the coexistence of various media platforms. The chapter sets the stage for investigating whether the advantages of print newspapers, such as portability and archival value, outweigh the convenience of online news access.
Chapter Two: Literature Review: This chapter reviews existing literature relevant to the study, exploring the effects of online news portals on the newspaper industry. It introduces the theoretical framework used in the study—the Uses and Gratifications theory—which helps understand why people choose specific media to satisfy their information needs. This section lays the groundwork for analyzing how people in Ghana use both online and print news sources, exploring the various motivations and gratifications associated with each.
Chapter Three: Research Methodology: This chapter details the research design and methods employed in the study. It outlines the research approach, the selection of the sample population (communication students at AUCC), the data collection methods (questionnaires), and the statistical methods used to analyze the gathered data. The chapter also discusses ethical considerations and potential challenges encountered during the research process. The selection of communication students as the sample population is justified by their active engagement with diverse news sources.
Chapter Four: Data Presentation, Analysis and Findings: This chapter presents the findings of the study, analyzing the collected data to determine the relationship between online news portals and newspaper readership in Ghana. It may incorporate tables and figures to visualize the key findings and trends observed in the data. The chapter lays the groundwork for the discussion and conclusion found in the next chapter.
Online news portals, newspaper patronage, Ghana, media consumption, Uses and Gratifications theory, digital media, traditional media, print newspapers, information access, communication students.
This research investigates the impact of online news portals on the patronage of newspapers in Ghana. It explores whether the rise of online news sources complements or diminishes the role of traditional newspapers.
The study aims to determine the impact of online news portals on newspaper readership in Ghana; analyze the usage patterns of online news portals among communication students; assess the potential for online news portals to replace print newspapers; explore the role of newspapers in providing specific information not readily available online; and apply the Uses and Gratifications theory to understand media consumption habits.
Key themes include the impact of online news portals on newspaper readership, usage patterns of online news portals, the potential replacement of print newspapers by online platforms, the unique role of newspapers, and the application of Uses and Gratifications theory.
The research is structured into five chapters. Chapter One provides an introduction and background information. Chapter Two presents a literature review and theoretical framework. Chapter Three details the research methodology. Chapter Four presents data analysis and findings. Chapter Five offers a discussion, conclusion, and recommendations.
The research employed a quantitative approach, utilizing questionnaires to collect data from a sample population of communication students. The data analysis methods are specified within Chapter Three, along with ethical considerations and challenges faced during the research process.
The sample population consists of communication students at AUCC (presumably a university in Ghana).
The Uses and Gratifications theory is used to understand why people choose specific media to satisfy their information needs, specifically in the context of online and print news consumption.
The specific findings are detailed in Chapter Four. This chapter presents the data analysis results regarding the relationship between online news portals and newspaper readership in Ghana.
Limitations and recommendations are discussed in Chapter Five. These address potential shortcomings of the research and suggest areas for future investigation.
Keywords include online news portals, newspaper patronage, Ghana, media consumption, Uses and Gratifications theory, digital media, traditional media, print newspapers, information access, and communication students.
Chapter summaries are provided in the document, giving a brief overview of the content of each chapter.
The overall conclusion regarding the impact of online news portals on newspaper readership in Ghana is presented in Chapter Five.
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