Impact of online newsportals on the patronage of newspapers in Ghana

Table of Contents

CHAPTER ONE

INTRODUCTION

BACKGROUND

HISTORY OF NEWSPAPER IN GHANA

INTERNET IN GHANA

INTERNET PROVIDERS IN GHANA

DIGITAL MEDIA IN GHANA AND NEWSPAPERS

CHAPTER TWO

LITERATURE REVIEW

HOW INTRODUCTION OF ONLINE NEWS PORTALS AFFECT NEWSPAPERS

THEORETICAL FRAMEWORK

USES AND GRATIFICATIONS THEORY

CATEGORIES OF USES AND GRATIFICATIONS

CHAPTER THREE

RESEARCH METHODOLOGY

RESEARCH APPROACH AND DESIGN

RESEARCH SETTING

POPULATION AND SAMPLE SIZE

SAMPLING METHOD

QUESTIONNAIRE CONSTRUCTION AND DESIGN

METHOD OF DATA ANALYSIS

ETHICAL ISSUES

CHALLENGES

CONCLUSION

CHAPTER FOUR

DATA PRESESENTATION, ANALYSIS AND FINDINGS

CHAPTER FIVE

DISCUSSION, CONCLUSION AND RECOMMENDATION

CONCLUSION

LIMITATIONS

RECOMMENDATION

BIBLIOGRAPHY

Research Objectives and Themes

This study aims to investigate the impact of the rise of online news portals on the patronage and relevance of traditional newspapers in Ghana. By analyzing media consumption patterns among communication students, the research seeks to determine whether digital platforms are effectively displacing traditional print media or if both mediums can coexist to satisfy different informational needs.

• The shifting preference of news audiences from print to digital media.
• Application of the Uses and Gratifications theory to understand audience motivation.
• Comparative analysis of convenience, cost, and accessibility between online and print news.
• The role of specific content, such as job advertisements, in sustaining print newspaper readership.

Excerpt from the Book

Summary of Chapters

CHAPTER ONE: Provides an introduction to the study, including the background of the newspaper industry in Ghana, the emergence of the internet, and the problem statement.

CHAPTER TWO: Reviews existing literature regarding media technology and theoretical frameworks, specifically focusing on the Uses and Gratifications theory.

CHAPTER THREE: Details the research methodology, including the quantitative approach, sampling methods, and data collection tools used for the study.

CHAPTER FOUR: Presents the collected data, providing analysis and findings based on the survey responses from communication students.

CHAPTER FIVE: Discusses the findings of the research, draws conclusions regarding the impact of online portals on newspapers, and provides recommendations.

Keywords

Online News Portals, Newspaper Patronage, Ghana, Uses and Gratifications Theory, Digital Media, Media Consumption, Print Media, Information Circulation, Internet Usage, Audience Motivation, Traditional Media, News Websites, Communication Students, Media Landscape, Journalism.

Frequently Asked Questions

What is the core focus of this research?

The study investigates the impact of online news portals on the patronage of printed newspapers in Ghana, specifically examining how the shift toward digital platforms affects traditional newspaper readership.

What are the central thematic fields?

The research covers the historical context of Ghanaian newspapers, the evolution of internet accessibility in Ghana, and the changing media consumption patterns of communication students.

What is the primary research goal?

The primary goal is to determine if online news portals are complementing traditional media or rendering print newspapers unpopular by competing for the same audience.

Which scientific method is utilized?

The study employs a quantitative research design using self-administered questionnaires to collect data from a sample of 80 students at the African University College of Communication (AUCC).

What is covered in the main section of the work?

The main sections include a literature review of media technology, an explanation of the Uses and Gratifications theory, a comprehensive methodology, and a detailed analysis of findings based on survey data.

Which keywords characterize this study?

Key terms include Online News Portals, Newspaper Patronage, Digital Media, Uses and Gratifications Theory, and Traditional Media.

Why were AUCC students chosen as the primary respondents?

These students were selected because they are active users of diverse media sources and represent the future generation of media content creators.

What is the significance of the Uses and Gratifications theory here?

It provides a framework to understand why audiences choose specific media channels based on their personal needs, motivations, and the gratifications they expect to receive.

Do the findings suggest that print newspapers will disappear entirely?

The findings indicate that while online portals have a significant impact, newspapers are not yet totally displaced, as some users still rely on them for specific information like job advertisements.