Masterarbeit, 2017
86 Seiten, Note: 68.0
This research investigates the penetration rate of the E-Zwich electronic payment system within Ghana's financial service industry. The study aims to analyze the system's strengths and weaknesses, determining its level of adoption among merchants and users in the Accra Metropolis. The research employs quantitative methods, analyzing data gathered through questionnaires administered to various financial institutions.
Chapter One - Introduction: This chapter introduces the research topic, focusing on the increasing role of electronic payment systems in Ghana's evolving economy and the competitive landscape of the financial services industry. It highlights the problem of low E-Zwich adoption and outlines the research objectives, questions, significance, scope, and organization of the study. The introduction sets the stage for investigating the penetration rate of E-Zwich and analyzing the factors influencing its success or failure.
Chapter Two - Literature Review: This chapter provides a comprehensive review of existing literature related to the penetration of electronic payment systems, focusing on E-Zwich in the Ghanaian context. It explores the measurement of penetration rates and examines E-Zwich's role within various sectors of the financial service industry—banking and finance, capital markets, and insurance. The review analyzes various electronic payment systems and provides a theoretical background against which the empirical findings of the research will be compared and contrasted. The chapter also lays a solid foundation for the research methodology and data analysis, particularly for understanding how the findings will situate the current state of E-Zwich use in Ghana within a larger global understanding of electronic payment systems.
This research investigates the penetration rate of the E-Zwich electronic payment system within Ghana's financial service industry. It analyzes the system's strengths and weaknesses and its adoption levels among merchants and users in the Accra Metropolis.
The research employs quantitative methods, analyzing data gathered through questionnaires administered to various financial institutions.
Key themes include the penetration rate of E-Zwich, its adoption levels, its strengths and weaknesses, a comparison with other electronic payment systems, and factors influencing its adoption or rejection.
Chapter One introduces the research topic, highlighting the increasing role of electronic payment systems in Ghana's economy and the competitive financial services landscape. It details the problem of low E-Zwich adoption and outlines the research objectives, questions, significance, scope, and organization of the study.
Chapter Two reviews existing literature on electronic payment systems, focusing on E-Zwich in Ghana. It explores penetration rate measurement and examines E-Zwich's role in various financial sectors (banking, capital markets, insurance). It analyzes various electronic payment systems, providing a theoretical background for comparison with the research's empirical findings. The chapter establishes the foundation for the research methodology and data analysis.
The research aims to determine the penetration rate of E-Zwich in Ghana's financial services industry, assess adoption levels among merchants and users, identify the strengths and weaknesses of the E-Zwich system, compare E-Zwich with other electronic payment systems, and analyze factors influencing E-Zwich's adoption or rejection.
The research uses quantitative data gathered through questionnaires administered to various financial institutions.
The research focuses on the Accra Metropolis in Ghana.
The overall goal is to understand the current state of E-Zwich usage in Ghana within a larger global understanding of electronic payment systems and to contribute to a deeper understanding of factors driving or hindering its adoption.
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