Masterarbeit, 2017
33 Seiten
1 INTRODUCTION
1.1 Background
1.2 Research objectives
1.3 Research questions
1.4 Research aim
1.5 Significance of research
2 LITERATURE REVIEW
2.1 Introduction
2.2 Research
2.3 The UK and Europe Textile Industry
3 METHODOLOGY
3.1 Research Design
3.2 Data Collection
3.3 Instrumentation
3.4 Research Ethics and Confidentiality
3.5 Validity and Reliability
4 FINDINGS AND ANALYSIS
4.1 Introduction
4.2 Implications for Business
4.3 Practical Considerations
4.4 The UK and Europe Textile Industry
4.5 Positive Signs of Change
4.6 Progressing towards Sustainability and Corporate Social Responsibility
5 CONCLUSIONS AND RECOMMENDATIONS
The primary objective of this dissertation is to examine how small and medium-sized enterprises (SMEs) within a liberal market economy can develop and implement environmentally sustainable and socially responsible business strategies without compromising shareholder profits. The research aims to evaluate the short-term and long-term viability of corporate social responsibility (CSR) initiatives, particularly within the context of the environmentally intensive textile industry.
4.4 The UK and Europe Textile Industry
There is no doubt amongst the commentators researched, that the Textile Industry has in addition to the Sustainability and CSR issues already outlined, its own unique set of barriers to being sustainable. However, there is also much to be positive about and the general trend is towards greater sustainability and companies are voluntarily becoming more accountable for their actions. As already discussed, consumers are demanding more transparency over where their products are coming from and the processes being used in their manufacture. This is not going far enough when it comes to textile and clothing manufacturing however as Martinuzzi et.el (2011) states that when it comes to high-end fashion, consumers want more eco-friendly responsible products but are often not willing to pay for them. There also seems to be confusion over labeling and some companies are exploiting the ‘Green ‘ credentials to cash in. Experts see a clear need for clearer standards of labeling and better communication by textile companies in order to clean up the image of the industry. Companies also need to pay greater attention to the transparency of its Supply Chain Management, for instance, a BBC exposé in 2008 found evidence of Child Labour in Primark’s Supply Chain. In response, Primark acknowledged that the complexity and as a consequence lack of transparency within its supply chain left it at risk of supplier non-compliance and it undertook a comprehensive supply chain mapping initiative to make the supply chain transparent beyond the first tier of suppliers. So the way in which a textile company conducts itself is increasingly becoming important to consumers who may not want to pay but certainly, want companies to be more socially responsible.
1 INTRODUCTION: This chapter provides the background for the research, outlining the objectives, questions, and the overall aim of assessing the impact of CSR on shareholder value.
2 LITERATURE REVIEW: This section reviews existing academic journals, books, and reports to establish a critical analysis of current thinking regarding sustainable SME strategies.
3 METHODOLOGY: This chapter details the empirical qualitative research design, data collection methods, instrumentation, ethical considerations, and the measures taken to ensure validity and reliability.
4 FINDINGS AND ANALYSIS: This section presents the thematic analysis of the research, discussing implications for business, practical challenges, and current trends in the textile industry toward sustainability.
5 CONCLUSIONS AND RECOMMENDATIONS: This final chapter synthesizes the research findings, offering conclusions on the viability of sustainable business models and recommendations for SME management.
Corporate Social Responsibility, CSR, Sustainability, Small and Medium-sized Enterprises, SME, Shareholder Profits, Liberal Market Economy, Textile Industry, Supply Chain Management, Environmental Strategy, Stakeholder Theory, Value Creation, Green Manufacturing, Business Ethics, Strategic Orientation
The dissertation investigates how small and medium-sized enterprises (SMEs) can implement environmentally sustainable and socially responsible business strategies while maintaining or enhancing shareholder profits within a liberal market economy.
Central themes include the integration of CSR into SME operations, the relationship between stakeholder value and profitability, supply chain transparency, and the specific environmental challenges faced by the textile industry.
The research aims to empirically assess the implications for shareholder returns when SMEs develop and integrate a corporate social responsibility agenda to create a sustainable, environmentally positive business strategy.
The study utilizes an empirical qualitative research method, relying primarily on secondary data, including peer-reviewed journals, books, and industry reports, to analyze current trends and theoretical frameworks.
The main body reviews existing literature on sustainability and business ethics, details the research design, and analyzes findings regarding business implications, practical management considerations, and the specific context of the textile industry.
Key terms include Corporate Social Responsibility (CSR), Sustainability, SMEs, Shareholder Profits, Stakeholder Theory, Supply Chain Management, and Value Creation.
The textile industry is identified as a focus area due to its high environmental impact and its role as a significant global sector, providing a practical setting to examine the tension between production costs and environmental responsibility.
The research concludes that while balancing CSR with shareholder profits presents significant economic and ethical challenges, sustainable practices are increasingly becoming a competitive advantage and a strategic necessity for long-term viability.
The study highlights that in liberal market economies, firms are under pressure to prioritize short-term shareholder value, creating a tension that requires careful management to integrate long-term sustainable practices effectively.
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