Weblogs. A Critical Analysis of a New E-business Model

Table of Contents

• Introduction
• Problem Description
• Objectives
• Scope of Work
• Theoretical Background
• Weblogs
• Authenticity
• Interaction
• Characteristics
• E-Business Model
• Value Proposition
• Value Creation Architecture
• Revenue Model
• Methodology of Analysis
• Selection of the Instruments
• Five Forces
• Analysis of Weblogs
• Classification within E-Business Models
• Value Proposition of Weblogs
• Value Creation Architecture of Weblogs
• Revenue Model
• Transaction-based Revenue
• Transaction-independent Revenue
• Display Advertisement
• Native Advertisement
• Expense Factors
• Five Forces
• Rivalry among Existing Competitors
• Threat of new Entrants
• Threat of Substitute Products or Services
• Bargaining Power of Customers
• Bargaining Power of Suppliers
• Critical Summary and Evaluation
• Target Achievements
• Prospects

Objectives and Key Themes

This bachelor thesis analyzes the weblog business model in terms of its specific features and potential for success. It focuses on examining the model's value proposition, value creation architecture, and revenue streams, as well as assessing its competitive landscape. The study aims to provide a comprehensive understanding of weblogs within the broader context of e-business models.

• The characteristics and functionalities of weblogs as a distinct communication and business platform.
• The value proposition of weblogs in relation to user needs and market demands.
• The architecture of value creation within the weblog business model, including key processes and relationships.
• The various revenue models employed by weblogs, encompassing both transaction-based and transaction-independent strategies.
• An analysis of the competitive environment surrounding weblogs, considering factors such as the threat of new entrants, substitute products, and bargaining power of customers and suppliers.

Chapter Summaries

• Introduction: This chapter provides a clear definition of the topic, outlining the problem of analyzing weblogs as a new e-business model. It also states the objectives and the scope of the work, setting the stage for the following analysis.
• Theoretical Background: This chapter explores the theoretical foundations of the research, defining key concepts related to weblogs and e-business models. It analyzes the characteristics of weblogs, focusing on authenticity, interaction, and unique features, while also examining different aspects of e-business models, such as value proposition, value creation architecture, and revenue models.
• Methodology of Analysis: This chapter describes the research methodology employed for analyzing weblogs. It explains the selection of instruments used for data collection and analysis, including the five forces framework. This section provides a clear framework for the subsequent analysis of weblogs.
• Analysis of Weblogs: This chapter dives deep into the analysis of weblogs, starting with their classification within e-business models. It examines their value proposition and how they create value for users. It then explores the value creation architecture of weblogs and analyzes their various revenue models, including transaction-based and transaction-independent approaches. The chapter concludes with an application of the five forces model to assess the competitive environment of weblogs.

Keywords

The key focus of this study lies in understanding the weblog business model as a new player in the e-business landscape. Key terms include weblogs, e-business models, value proposition, value creation architecture, revenue models, five forces analysis, authenticity, interaction, and digital communication platforms.