Crowdsourcing practise in Start-Up development

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Literature review and Theoretical framework
  • Crowdsourcing
    • Crowdsourcing beneficeries
    • Start-ups
    • Forms of crowdsourcing
    • Conceptual model of crowdsourcing
    • The crowdsourcing process
  • Open innovation
  • Social network theory
  • Sharing economy
  • Crowdsourcing in Start-ups
  • Research gap
  • Theoretical framework
    • Dependent and independent variables in research
    • Development of research question
• Description of investigation, analysis and interpretation of results
  • Description of investigation
    • Findings from survey
    • SPSS Software results
  • Analysis of case study
  • Crowdsourcing platforms
    • Crowdsourcing Platforms and what is needed to join
    • Observation of crowdsourcing platform
• Conclusion
• Recommendation
• Bibliography
• Guarantee
• Assessment

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This master's thesis explores the application of crowdsourcing in start-up development. The research aims to investigate the benefits of crowdsourcing for start-ups, analyze different forms of crowdsourcing and their impact on start-up growth, and examine the relationship between crowdsourcing, open innovation, and social network theory.

• Benefits of crowdsourcing for start-up development
• Different forms of crowdsourcing and their impact on start-up growth
• Relationship between crowdsourcing, open innovation, and social network theory
• The role of crowdsourcing platforms in facilitating start-up growth
• Application of crowdsourcing in the sharing economy

Zusammenfassung der Kapitel (Chapter Summaries)

The first chapter delves into the literature review and theoretical framework, examining the concepts of crowdsourcing, open innovation, social network theory, and the sharing economy. It analyzes the benefits of crowdsourcing for start-ups, outlining the different forms of crowdsourcing and their impact on start-up development. The chapter concludes by establishing the research gap and defining the theoretical framework, including the dependent and independent variables of the research.

The second chapter focuses on the description of the research investigation, analysis, and interpretation of results. It presents findings from a survey conducted among start-up founders, discusses the results obtained using SPSS software, and analyzes a case study of a specific start-up that utilizes crowdsourcing. The chapter further explores various crowdsourcing platforms, examining their features and requirements for participation, and concludes with observations of one specific platform.

Schlüsselwörter (Keywords)

The primary focus of this master's thesis is on crowdsourcing practices in start-up development, particularly its application in the sharing economy. Key concepts include open innovation, social network theory, different forms of crowdsourcing, and the impact of crowdsourcing platforms on start-up growth. The research utilizes survey data and case studies to examine the practical implications of crowdsourcing for start-up success.