Bachelorarbeit, 2014
30 Seiten, Note: 1,0
This thesis aims to investigate the potential of Gamification applications to sustainably motivate and engage employees. It examines various Gamification mechanics and analyzes their effectiveness in achieving this goal. The thesis explores the theoretical foundations of Gamification, including flow theory and motivation theories, and employs a research methodology to assess the impact of different mechanics.
The introduction sets the stage by discussing the growing trend of Gamification in enterprise contexts and highlighting its potential benefits. It outlines the objectives and structure of the thesis, introducing the theoretical foundations that underpin the research.
The methodology chapter describes the research approach adopted to investigate the effects of Gamification applications. It explains the research methods employed and the data collection techniques used.
The chapter on the effects of Gamification applications analyzes the influence of various Gamification mechanics on employee behavior and motivation. It examines the impact of display progression, feedback mechanisms, and engaging behavior on employee engagement and performance. The chapter concludes with a preliminary model that summarizes the observed effects of Gamification.
Gamification, Motivation, Engagement, Flow, Motivation Theories, Employee Behavior, Enterprise Applications, Digital Natives, User Experience, Workplace Dynamics, Research Methodology, Data Collection, Analysis, Model, Effectiveness, Potential.
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