Bachelorarbeit, 2005
67 Seiten, Note: 2,3
Chapter 1: Introduction
Chapter 2: Literature review
2.1 Basics for M&A
2.1.1 Terminology
2.1.2 Historical review
2.2 Demarcation of internal and external growth
2.3 Demarcation of company co-operations
2.4 Different forms of consolidations
2.5 Chances and risks
2.6 Investor Relations Management as an instrument for a successful perspective for shareholders and management
2.7 Motives for company mergers
2.7.1 Strategic motives
2.7.2 Synergism and efficiency
2.7.3 Building up a strategic market position
2.7.4 Market power
2.7.5 Mergers for know-how
2.7.6 Economic reasons
2.7.7 Subjective reasons
2.7.8 Management
2.7.9 Shareholder
2.8 Methodology
Chapter 3: Findings and Analysis
3.1 Effects of M&A for shareholders and management with a friendly takeover, representation of the example UBS Inc.
3.1.1 Representation of the M&A
3.1.2 Positioning of the UBS after the M&A
3.1.3 Perspectives for the shareholders through an effective Investor Relations Management with UBS
3.1.4 Value-based Management
3.1.5 Communications management as competence for the General Management
3.2 Effects of M&A for shareholders and management with a hostile takeover, representation of the example Sanofi-Aventis Inc.
3.2.1 The hostile takeover bid from Sanofi Inc.
3.2.2 Economical and political reactions on the hostile takeover bid
3.2.3 Perspectives for the shareholders and the management through an effective Investor Relations Management with Sanofi-Aventis
Chapter 4: Conclusions
This dissertation examines the multifaceted effects of Mergers and Acquisitions (M&A) on both shareholders and management, investigating how these stakeholders are influenced by different consolidation strategies. The study aims to provide a structured understanding of M&A motivations, risks, and the critical role of Investor Relations Management in post-merger integration through a comparative analysis of friendly and hostile takeover examples.
3.1.1 Representation of the M&A
The merger from the Swiss bank company (SBG) and from the Swiss bank club (SBV) to form the UBS Inc. became public in February 1998. Both companies were active in the global sector of the banking and the financial markets. After an examination of the registration of the commission of the European community, it was determined by these that it doesn't give any occasion to serious misgivings regarding the compatibility with the common market and to other EC-rules (EWG, 1998). On December, 5th 1997, the boards of both companies were in favour of the transaction and the merger was announced as planned on December, 8th 1997 (the making of UBS, 2005, p. 13). The UBS Inc. was born.
Regarding the compatibility within the common market, a general business unit was formed with different areas as, investment banking, financial transactions, private banking and banking with nonbanks. The sector of investment banking included the products admittance to the going public of companies, the share and bond emissions as well as the Mergers & Acquisitions advice. The area of financial transactions consisted of share and bond trading, derivative businesses as well as foreign currency trading. The declaring companies SBG and SBV explained with the registration that the only relevant areas of merger were the Mergers & Acquisitions advice, the issue of shares and the stock trading.
Chapter 1: Introduction: Provides an overview of the strategic necessity of M&A for companies in evolving markets and highlights the role of Investor Relations during these transitions.
Chapter 2: Literature review: Defines the basics of M&A, including forms of consolidation, motives, risks, and the framework of Investor Relations Management.
Chapter 3: Findings and Analysis: Empirically examines two case studies, UBS Inc. as a friendly merger and Sanofi-Aventis Inc. as a hostile takeover, to contrast stakeholder outcomes.
Chapter 4: Conclusions: Summarizes key results, noting that while motives are diverse, success heavily relies on integration and transparent communication.
Merger, Acquisition, UBS, Sanofi-Aventis, Shareholder-Value, Investor Relations Management, Friendly Takeover, Hostile Takeover, Synergism, Efficiency, Corporate Strategy, Capital Costs, Market Power, Integration, Financial Communication.
The work focuses on analyzing the impacts of Mergers and Acquisitions (M&A) on shareholders and management, specifically emphasizing the role of Investor Relations Management in achieving post-merger success.
The key themes include M&A motivations (strategic, economic, and subjective), the differentiation between friendly and hostile takeovers, and the effectiveness of communications strategy during company integration.
The primary goal is to show the consequences of M&A activities for shareholders and management and to demonstrate how effective Investor Relations can mitigate risks and enhance corporate value during these transitions.
The author utilizes secondary research based on extensive literature review combined with a qualitative case study approach, analyzing UBS Inc. and Sanofi-Aventis Inc. as empirical examples.
The main body covers the theoretical foundations of M&A (growth types, risks, motives) and presents two detailed empirical case studies exploring the friendly merger of UBS and the hostile takeover of Aventis by Sanofi.
Key characterizations include M&A terminology, Investor Relations, shareholder value, synergy effects, corporate integration, and specific case examples like UBS and Sanofi-Aventis.
Aventis sought a "white knight" (Novartis) as a tactical element to repulse the unwanted Sanofi bid, which pressured share prices upward and served as a strategic defense mechanism.
UBS implemented a new strategy by late 1999 that prioritized long-term business goals, increased transparency in financial reporting, and successfully pursued an entry into the New York Stock Exchange (NYSE).
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