Bachelorarbeit, 2018
37 Seiten, Note: 1,0
This thesis aims to provide a comprehensive comparison of traditional and new forms of financing from a signaling perspective. The goal is to provide guidance for startups to develop signaling strategies in a transitioning entrepreneurial finance landscape and to help scholars identify potential research gaps and inconsistencies.
This thesis explores the key themes of entrepreneurial finance, signaling strategies, startup characteristics, startup actions, third-party endorsements, traditional and new forms of financing, and the changing landscape of entrepreneurial finance. It examines research findings on the effectiveness of different signaling strategies in attracting investors in a dynamic environment.
It is being transformed by globalization, technological advancements, and new regulations, leading to the emergence of "winner-take-all" markets and new types of investors.
Traditional forms rely heavily on personal networks and firm characteristics, while new forms (like crowdfunding or online platforms) often emphasize startup actions and online networks.
Since young startups often lack objective data, they use "soft" signals like the founder's experience, third-party endorsements, or specific strategic actions to demonstrate quality to investors.
Research suggests that for new forms of financing, signals based on "what a firm does" (actions) are often more effective than signals based on "what a firm is" (characteristics).
Online networks increase visibility and funding prospects, especially for new forms of financing where traditional, localized personal networks may be less dominant.
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