Magisterarbeit, 2010
108 Seiten, Note: 15/20
INTRODUCTION
PART I AFRICAN-AMERICAN CINEMA
1 A BRIEF HISTORY OF AFRICAN-AMERICAN CINEMA
1.1 Poor Blacks’ Presence on the Screen and Blaxploitation
1.2 The Image of Blacks in Hollywood Films
2 THE 1980s AND 1990s ERAS OF AFRICAN AMERICAN CINEMA
2.1 The Growing Entrance of Blacks in Films and Hollywood
2.2 Julie Dash and Charles Burnett
3 INDEPENDENT FILMMAKERS
3.1 Eddie Murphy
3.2 Spike Lee
PART II AFRICAN-AMERICANS IN THE US ECONOMY: BLACK CAPITALISM
1 OBSTACLES TO BLACK BUSINESSES
1.1 Self-Employed Role Models, Survival Rate and the Lack of Support
1.2 The Problem of Capital and Lending
1.3 The Lack of Education and Business Experience
2 BLACK-OWNED CORPORATIONS
2.1 Black-Owned Businesses and Johnson Publishing Company
2.2 Oprah Winfrey
3 AFRICAN-AMERICANS AND THE BANKING SECTOR
3.1 The Situation of Black-Owned Banks and the National Bankers Association
3.2 The Reality of Black-Owned Banks in today’s America
PART III AFRICAN-AMERICANS IN POLITICS
1 BLACKS IN ELECTIVE OFFICE
1.1 Members of Congress
1.2 Municipal Officials
1.3 The Bradley Effect
2 BLACK POLITICAL REPRESENTATION AND CHALLENGES
2.1 Participation Rate
2.2 The Support of White Voters
3 BLACK MAJOR POLITICIANS
3.1 Reverend Jesse Jackson
3.2 Barack Obama
The primary objective of this work is to evaluate the socialization and representation of African Americans within the United States across three core sectors: cinema, the economy, and politics. The research investigates how this minority group has transcended systemic marginalization, focusing on the concepts of visibility and merit-based advancement in mainstream American society during the 1980–2010 period.
1- Poor Blacks’ Presence on the Screen and Blaxploitation
With regard to the presence of Blacks in films, we may say that it was actually a problem. Of course, the presence of Blacks was limited in Hollywood moviemaking, not because they were not talented actors, on the contrary, they were skilled performers. The problem was at another level; Hollywood was always featuring Caucasian actors instead of black ones. So we come to realize that it is a problem of discrimination or racism, which Hollywood personified. This is what could explain the limitation of African-Americans on the screen during the 1970s and early 1980s by Hollywood.
In effect, in the book of Ploski and Williams, the authors confirm that there were less and less Blacks showcasing in films during the early 1980s. They report that it had drawn the attention of the National Association for the Advancement of Colored People (NAACP), which demonstrated against Hollywood in order to have more Blacks in its films. Obviously, it appears to us that if the NAACP demonstrated, it is a proof that the issue was very serious. It also denotes the desire of Hollywood to make a cinema that does not feature a black actor. Therefore, what could Blacks do about it given that the situation had prevailed since the 1970s?
What are the factors that participated in the emergence of African-Americans in American cinema?
Surrounded by such a segregated filmmaking environment, African-Americans have started to make their own films, those films often depicting Blacks as heroes. Indeed, the black audience was tired of watching white actors in films. So, the question was what was the place of African-American cinema? These films were known as blaxploitation films. They really gave pride to the African-American community. In fact, this type of filmmaking was describing the social and economic realities of Blacks, and black audiences did appreciate them. As blaxploitation was successful, Hollywood began to be interested in it. These movies were generally low-budget movies but returning high profits, Hollywood began to explore blaxploitation films in the studios in the very purpose of making a lot of profit out of them.
INTRODUCTION: The introduction establishes the debate surrounding minority representation and introduces the theoretical framework of "visible" versus "invisible" minorities in the United States.
PART I AFRICAN-AMERICAN CINEMA: This section details the history of African American cinema, tracing the shift from limited, stereotypical roles in the 1970s toward the rise of influential independent filmmakers in the 1980s and 1990s.
1 A BRIEF HISTORY OF AFRICAN-AMERICAN CINEMA: This chapter covers the historical struggles of black actors in Hollywood and the emergence of the blaxploitation genre as an initial response to discrimination.
2 THE 1980s AND 1990s ERAS OF AFRICAN AMERICAN CINEMA: This chapter highlights the era of independent black filmmaking, focusing on directors who prioritized their own stories over Hollywood mandates.
3 INDEPENDENT FILMMAKERS: This chapter scrutinizes specific influential figures like Spike Lee and Eddie Murphy, examining how their success challenged traditional industry norms.
PART II AFRICAN-AMERICANS IN THE US ECONOMY: BLACK CAPITALISM: This part analyzes the socio-economic advancements of African Americans and the challenges inherent in establishing a foothold in the American business landscape.
1 OBSTACLES TO BLACK BUSINESSES: This chapter discusses structural hurdles such as the lack of role models, survival rates of small businesses, and insufficient community support.
2 BLACK-OWNED CORPORATIONS: This chapter highlights success stories in corporate America, specifically looking at the impact of the Johnson Publishing Company and the entrepreneurial achievement of Oprah Winfrey.
3 AFRICAN-AMERICANS AND THE BANKING SECTOR: This chapter examines the historical difficulties black-owned banks have faced regarding capitalization and the role of the National Bankers Association.
PART III AFRICAN-AMERICANS IN POLITICS: This part explores the political journey of African Americans, focusing on elective offices, the role of voters, and the shift toward deracialized campaign strategies.
1 BLACKS IN ELECTIVE OFFICE: This chapter reviews the representation of African Americans in Congress and the impact of the Voting Rights Act of 1965.
2 BLACK POLITICAL REPRESENTATION AND CHALLENGES: This chapter explores the nuances of representation and the increasing importance of gaining support from white voters.
3 BLACK MAJOR POLITICIANS: This chapter analyzes the presidential runs of Reverend Jesse Jackson and Barack Obama, comparing their strategies and outcomes.
African American, representation, Hollywood, blaxploitation, Black capitalism, entrepreneurship, independent filmmaking, civil rights, politics, visibility, marginalization, racial discrimination, Barack Obama, Oprah Winfrey, economic power
The work explores the social, economic, and political socialization of African Americans in the United States, investigating their efforts to gain representation and visibility in mainstream society.
The study centers on three specific arenas: American cinema, the US economy, and the political landscape.
The author questions whether African American representation in these sectors is a myth or a reality, specifically focusing on the transition from marginalization to visibility through merit and independent action.
The work employs a postmodern approach, focusing on identity, power dynamics, and the questioning of existing social structures that historically excluded minority groups.
The main body breaks down the progress in cinema through independent producers, the growth of "Black Capitalism" despite structural obstacles, and the evolution of political influence from basic voting rights to the presidency.
Key terms include representation, African American cinema, Black capitalism, marginalization, visibility, and political socialization.
The author considers Spike Lee as a pivotal figure who ended the blaxploitation era by proving that films about the African American experience could be both critically and commercially successful with diverse, multi-racial audiences.
It is a phenomenon where white voters tell pollsters they are undecided or willing to vote for a black candidate to avoid being perceived as racist, but ultimately cast their vote for the white opponent.
The author discusses the dilemma of low spending within the Black community, noting that while Black economic power is vast, a significant percentage of capital is not reinvested in Black-owned businesses, hindering their corporate growth.
It represents, in the author's view, the highest level of African American political achievement, proving that a black candidate can win by successfully garnering overwhelming support from the white electorate, thereby signaling a shift in American racial dynamics.
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