Magisterarbeit, 2013
48 Seiten, Note: 87% (1st)
This research investigates the impact of Information and Communication Technology (ICT) on operational efficiency in supermarkets in Nairobi, Kenya. The study aims to understand the extent of ICT adoption in the supermarket industry, analyze the relationship between ICT usage and operational efficiency, and provide recommendations for improving efficiency through ICT implementation.
Chapter One: Introduction provides an overview of the research topic, highlighting the importance of operational efficiency in supermarkets and the growing role of ICT in this sector. It outlines the research problem, objectives, and significance of the study.
Chapter Two: Literature Review delves into existing literature on ICT adoption and its impact on operational efficiency in the supermarket industry. It examines relevant theoretical frameworks and empirical studies to provide a comprehensive understanding of the topic. This chapter also presents a conceptual framework that guides the research.
Chapter Three: Research Methodology details the research design, population, sampling techniques, data collection methods, and data analysis procedures employed in the study. It provides a clear explanation of the methodological approach used to address the research questions.
Chapter Four: Data Analysis, Results, and Discussion presents and analyzes the collected data, providing insights into the extent of ICT adoption, the relationship between ICT usage and operational efficiency, and the key findings of the study. It offers a detailed discussion of the results, drawing connections between the findings and existing literature.
The research focuses on Information and Communications Technology (ICT), operational efficiency, supermarkets, Nairobi, Kenya, data analysis, quantitative research, survey methodology, adoption rates, challenges, recommendations, and the impact of technology on business performance.
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