Bachelorarbeit, 2016
50 Seiten, Note: 2.1
This study aims to investigate the effect of terrorism on commercial surf tourism as a sub segment of the global tourism industry, specifically looking at the surfing community in Indonesia, a region known for its abundant waves and frequented by terrorist activity.
The literature review provides a comprehensive overview of the tourism industry, highlighting its susceptibility to external shocks such as terrorism. It examines the relationship between terrorism and tourism, focusing on the impact of terrorism on the industry and its economies. The review also explores the specific case of Indonesia, a country heavily reliant on tourism and plagued by terrorist activity.
The introduction delves into the growing popularity of surfing and its associated economic impact. It discusses the rise of commercial surf tourism, particularly in Indonesia, and its significance as a niche market within the broader tourism industry. The introduction also defines terrorism and its relationship with tourism.
The methodology section describes the research design, including the questionnaire, data collection methods, and statistical analysis employed. It explains the sample size and criteria for participant selection, ensuring representativeness and reducing bias.
The results chapter presents the findings of the survey, highlighting the key trends and patterns observed. It analyzes the data through descriptive and inferential statistics, assessing the significance of the results and drawing preliminary conclusions.
The discussion section offers an in-depth analysis of the results, comparing the findings with existing literature and highlighting the implications of the study. It considers the absence of an anchoring bias effect despite recent terrorist events and explores potential explanations for the low perception of terrorism as a risk among surf tourists.
This study focuses on the susceptibilities of the tourism industry, specifically surf tourism, to the effects of terrorism. Key themes include the impact of terrorism on destination choice, travel patterns, and the economies of surfing destinations. The study investigates the perception of risk among surf tourists and examines the role of globalisation in this context.
Research suggests that for surf tourists, the quality of waves at a destination often outweighs the perceived risk of terrorism, leading to a different behavior compared to general tourists.
Indonesia is a prime surfing destination due to its high-quality waves, but it is also a region that has experienced significant terrorist activity, making it an ideal case study for risk perception.
IAO stands for Interests, Activities, and Opinions. The study used these variables to assess how surfers perceive terrorism as a risk influencing their travel plans.
According to the statistical analysis of the survey data, surfers demonstrate a low perception of terrorism as a risk that would influence their destination choice.
External shocks, such as terrorism or natural disasters, can cause sudden economic damage to destinations by drastically reducing tourist numbers beyond managerial control.
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