Trust Transfer in Sharing Economy

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Theoretical Background
  • Sharing Economy
  • Trust and its Dimensions
• Trust Transfer - A Review
  • Literature Review
    • Methodology of Literature Review
    • Trust Transfer Mechanism
    • Trust Transfer Theory
      • Trust Transfer from an Entity
      • Trust Transfer from a Context
  • Trust Transfer in the Sharing Economy
    • Trust Transfer Situation
    • Existing Trust Transfer Solutions
• Research Model
  • Control Variables
• Methodology: Study Design
  • Preliminary Questionnaire
  • The Online Survey
• Study Results
• Discussion
  • Limitations
  • Future Research
• Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This bachelor thesis aims to investigate trust transfer in the sharing economy through a survey-based approach. The study explores the mechanisms by which trust in one entity, such as a platform, can be transferred to another, such as a service provider.

• Trust transfer in the sharing economy
• Mechanisms of trust transfer
• Impact of different trust dimensions on trust transfer
• Development of a research model for trust transfer
• Empirical analysis of trust transfer through an online survey

Zusammenfassung der Kapitel (Chapter Summaries)

• Introduction: This chapter provides an introduction to the topic of trust transfer in the sharing economy, highlighting the importance and challenges associated with building trust in this rapidly growing sector.
• Theoretical Background: This chapter lays the foundation for the research by defining key concepts such as the sharing economy, trust, and its different dimensions.
• Trust Transfer - A Review: This chapter reviews the existing literature on trust transfer, examining different theoretical frameworks and empirical findings. It also explores the specific context of trust transfer in the sharing economy.
• Research Model: This chapter presents the research model that will be used to examine trust transfer in the sharing economy. It outlines the key constructs and hypothesized relationships between them.
• Methodology: Study Design: This chapter describes the methodology used to conduct the online survey, including the development of the questionnaire and the study design.
• Study Results: This chapter presents the results of the survey analysis, examining the relationships between different trust dimensions and trust transfer in the sharing economy.
• Discussion: This chapter discusses the findings of the study, highlighting the implications for trust building and transfer in the sharing economy. It also identifies limitations of the study and suggests directions for future research.

Schlüsselwörter (Keywords)

Key concepts explored in this thesis include trust transfer, sharing economy, online platforms, trust dimensions (e.g., competence, integrity, benevolence), research model, survey methodology, and empirical analysis. The study focuses on understanding how trust in one entity can be transferred to another in the context of sharing economy platforms and services.