International e-retail performance and its success factors

Inhaltsverzeichnis (Table of Contents)

• Executive summary
• 1. Introduction
• 2. Theoretical Background
• 2.1. International E-Retail Performance
• 2.2. Competitive Advantages
• 2.3. Capabilities
• 2.4. The Relationship between Capabilities, Competitive Advantages and Export Performance
• 3. Empirical Study
• 3.1. Methodology and Data Collection
• 3.2. Data Analysis
• 4. Discussion of Findings
• 4.1. The Influence of Capabilities on Export Performance
• 4.2. Importance of a Combined Approach
• 4.3. The Importance of a Successful Online User Experience
• 4.4. Conclusion
• 5. Limitations and Future Research

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This study investigates the key factors driving export performance in international online retail. The research aims to define the essential capabilities required for international e-retailers to achieve a competitive advantage in foreign markets. It focuses on the relationships between these capabilities, competitive advantages, and the success of e-retail export performance. The study employs a combination of theoretical analysis and empirical research, culminating in managerial recommendations for companies entering new international markets.

• International e-retail performance
• Competitive advantage in foreign markets
• Capabilities for e-retail success
• Relationship between capabilities, competitive advantage, and export performance
• Managerial recommendations for international e-retail expansion

Zusammenfassung der Kapitel (Chapter Summaries)

• Executive summary: The global e-retail market is growing rapidly, leading to increased competition. The study focuses on the key success factors for international e-retailers, examining the relationship between capabilities, competitive advantages, and export performance.
• 1. Introduction: This chapter provides an overview of the dynamic e-retail sector and the challenges faced by international online retailers. It outlines the study's research question and the main concepts investigated, including capabilities, competitive advantages, and export performance.
• 2. Theoretical Background: This chapter provides a theoretical foundation for understanding the key factors driving export performance in international e-retail. It explores the concepts of international e-retail performance, competitive advantages, and capabilities in detail, drawing on existing literature to establish a framework for the study.
• 3. Empirical Study: This chapter details the methodology and data collection methods employed in the empirical study. It describes the data analysis techniques used to investigate the relationships between capabilities, competitive advantages, and export performance.

Schlüsselwörter (Keywords)

This research focuses on the critical factors driving the success of international e-retailers, specifically exploring the relationship between capabilities, competitive advantages, and export performance in a global context. Key concepts include: international e-retail, export performance, competitive advantage, capabilities, resources, and online user experience.