Expanding a franchise business in Indonesia

Table of Contents

• INTRODUCTION
• Indonesian Overview
• Indonesian Business and Trade Environment
• Political Environment
• Business Culture
• Government Regulation & Commercial Law
• Intellectual Property Right (IPR)
• Trade Restriction
• Transportation
• The Level and Rate of Economic Development
• MAIN BODY
• Minor DKL Food Group
• The Coffee Club
• Overview
• Market Improvement
• Vision and Mission (Core Values)
• Situation Analysis
• Service Product Environment
• Marketing Environment
• The Marketing Mix of Service Environment
• Market Analysis
• Perceptual Map
• Importance / Performance Matrix
• SWOT Analyse (Strength, Weakness, Opportunity and Thread)
• Value Chain
• Sustainable Marketing
• The Coffee Club Strategies
• Brand Equity
• Target Market, Strategy and Positioning
• Entry Mode

Objectives and Key Themes

This dissertation examines the potential for The Coffee Club to expand its franchise business into the Indonesian market. It seeks to answer three key research questions: Why should The Coffee Club expand to Indonesia? How can it enter the Indonesian market? And what are the business risks and potential solutions? This dissertation investigates the Indonesian business and trade environment, analyzing the political climate, cultural factors, government regulations, and intellectual property rights. It also explores the specific opportunities and challenges presented by the Indonesian market for The Coffee Club, including the strategic role of location and cultural factors.

• The potential for franchise business expansion in Indonesia.
• The Indonesian business and trade environment and its implications for The Coffee Club.
• The challenges and opportunities of entering the Indonesian market.
• The importance of sustainable marketing and triple bottom line approach for franchise businesses.
• The need for comprehensive research and development to mitigate business risks.

Chapter Summaries

The introduction provides an overview of Indonesia's general environment, including its business and trade landscape. This section analyzes factors like political environment, business culture, government regulations, intellectual property rights, trade restrictions, transportation, and the level of economic development.

The main body examines The Coffee Club's potential expansion into Indonesia. It analyzes the company's market improvement strategies and its vision and mission. The chapter also conducts a situation analysis, considering the service product environment, marketing environment, and the marketing mix of the service environment. Further, it performs a market analysis through a perceptual map, importance/performance matrix, SWOT analysis, value chain analysis, and sustainable marketing approach.

The chapter explores The Coffee Club's strategies for brand equity and target market positioning. The final section delves into the entry mode for The Coffee Club into the Indonesian market.

Keywords

This dissertation focuses on the potential of The Coffee Club's franchise business expansion into Indonesia. It examines the Indonesian market environment, particularly its political environment, business culture, government regulations, and intellectual property rights. Key themes include sustainable marketing, triple bottom line, market analysis, SWOT analysis, entry mode strategies, brand equity, and market positioning.