Masterarbeit, 2014
37 Seiten, Note: B
This paper investigates the current practices in workplace solution planning for professional services firms and aims to integrate proposed concepts from academic literature into a more comprehensive conceptual framework. The paper aims to facilitate holistic considerations of strategic opportunities, enhancing approaches in the early stages of workplace transformation projects. Additionally, it offers a critical reflection of the contemporary cost reduction paradigm.
The preface provides context for the study by outlining a comparative field study conducted by the author on the traits of contemporary corporate real estate management. The study highlighted the focus on cost reduction through increased workspace density and desk sharing across various companies. The study found little evidence of strategic planning based on specific user requirements.
Chapter 1 introduces the paper's objectives and explores the relationship between strategy, corporate real estate management (CREM), and workplace solutions. It delves into the characteristics of professional services and knowledge work, and examines the strategic driving forces and CREM strategies in professional services firms.
Chapter 2 presents a literature review, discussing integrated resource and infrastructure solutions. It analyzes the perspectives of business, human resources, and office users, examining work tasks, styles, and roles in professional services firms. The chapter also explores the significance of the workplace in a generational and cultural context. Finally, it discusses the CREM and finance perspectives, including resource and infrastructure costs in a multinational context and performance measurement.
The main keywords and focus topics of the paper are corporate real estate management, strategy, workplace, knowledge work, and performance measurement. These terms reflect the paper's focus on developing a strategic approach to workplace solution planning for professional services firms.
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