Masterarbeit, 2019
101 Seiten, Note: 72.0
Medien / Kommunikation - Multimedia, Internet, neue Technologien
1.0 Introduction
1.1 Background
1.2 Research Problem
1.3 Aims and Objectives
1.4 Research Questions
1.5 Significance of the Study
1.6 Methodology
1.7 Definitions
1.8 Delimitation and Scope
1.9 Outline of the Thesis
1.10 Conclusion
2.0 Introduction
2.1 Concept of Social Media
2.1.1 Use of Social Media: Global Perspectives
2.1.2 Use of Social Media in the United States of America
2.1.3 Use of Social Media in Nigeria
2.2 Social Media in Education
2.2.1 Use of Facebook in Education
2.2.2 Use of Twitter in Education
2.2.3 Use of WhatsApp in Education
2.2.4 Use of Google+ in Education
2.2.5 Other Social Media platforms used in Education
2.3 The Learning Process and Technology
2.4 Academic Performance
2.5 Facilitators and Barriers of Academic Performance
2.5.1 Facilitators of Academic Performance
2.5.2 Barriers of Academic performance.
2.6 Conclusion
3.0 Introduction
3.1 Research Methodology
3.2 The Research Onion
3.3 Research Philosophy
3.4 Research Approach
3.5 Methodological Choice
3.6 Research Strategies
3.6.1 Research Design
3.6.2 Sampling
3.7 Time Horizon
3.8. Techniques and Procedures:
3.8.1 Data Collection:
3.8.2 Data Analysis
3.8.3 Formation of Categories for Data Analysis
3.9 Credibility
3.10 Ethical Considerations
3.11 Conclusion
4.0 Introduction
4.1 Background of Taraba State University
4.2 Strategic Analysis of Taraba State University
4.2.1 Porter’s Value Chain Model
4.2.2 Application of McKinsey 7S Model on Taraba State University
4.2.3 Using Porter’s Five Forces to Analyse Taraba State University
4.3 Data Presentation and Analysis
4.3.1 Interview
4.3.2 Online Survey Questionnaires
4.3.3 Observation
4.4 Conclusion
5.0 Introduction
5.1 The Research Questions
5.2 Perception of Social Media
5.3 Use of Social Media for Educational Purposes
5.4 Improving Students’ Academic Performance Using Social Media
5.5 Factors Influencing use of social media
5.6 Recommendations
5.6.1 Short Term Recommendations
5.6.2 Long term Recommendation
5.7 Solution and Design Framework of Google Plus (google +)
5.7.1 Adding, following people and sharing on Google +
5.7.2 Benefits of Using Google Plus in Education
5.8 Conclusion
6.1 Conclusion
6.2 Limitations
6.3 Direction for Further Research
7.0 Introduction
7.1 Project Management
7.2 Project Management Life Circle
7.2.1 Project Initiation
7.2.2 Project Planning
7.2.3 Project Execution
7.2.4 Closure
7.3 Challenges Faced
7.4 Lessons Learnt
The primary objective of this research is to explore how social media can be utilized as a facilitator to improve students' academic performance at Taraba State University, Nigeria. By evaluating current usage patterns and students' perceptions, the study aims to identify potential barriers and propose a structured implementation of Google+ to build an effective online learning community.
1.1 Background
The evolution of social media and other technologies like Web 2.0 is unprecedented (Lenhart, Purcell, Smith and Zickuhr, 2010). Social media has become an integral part of people’s life as this technology enable people to network with friends and associates, share photographs, generate contents, interact in games and real time conversations. The ever-increasing proliferation of mobile technologies has increased the use of social media, more especially in universities where the technology is transforming the way students communicate, collaborate, interact and learn (Paul, 2013).
Several authors have researched on the use of social media in educational settings with the aim of improving students’ academic performance. Although, such research results are in divergence views as to whether social media is a barrier or facilitator of academic performance. While most of the studies conducted in developing countries like Nigeria suggests that social media is a barrier to academic performance (Ezekiel, Ruth and Leo, 2013).
Ezekiel, Ruth and Leo (2013) asserted that students are addicted to the use of social media in Nigeria and this takes most of their times. The authors maintained that students chat even in highly organized places of worships like churches, mosques and even in lecture halls. They opined that social media is a barrier to academic performance; as most students that engage in social media perform poorly in their academic performances.
In line with the above assertion, Oberiri (2016) argued that most of the platforms used by students are Facebook, WhatsApp and twitter and they use these platforms to interact and share opinions that has to do with friendship, common interests, beliefs and businesses etc. whereas, little or no attention is paid to academic matters. This is because social media has not been harnessed in most of the under-developed and developing countries for effective academic utilization. The reason been that most of the institutions in these countries still rely on traditional learning processes which are not learner centred.
CHAPTER ONE: INTRODUCTION: This chapter introduces the study's background, research problem, objectives, and research questions concerning the use of social media for academic improvement.
CHAPTER TWO: LITERATURE REVIEW: This chapter reviews previous research on social media concepts, its role in education, academic performance theories, and identified facilitators and barriers in learning.
CHAPTER THREE: METHODOLOGY: This chapter details the qualitative case study approach, utilizing the research onion model, triangulation, and constant comparative analysis for data collection and interpretation.
CHAPTER FOUR: ANALYSIS AND FINDINGS: This chapter presents the data collected through interviews, surveys, and observation at Taraba State University, including strategic analysis of the institution.
CHAPTER FIVE: DISCUSSION AND RECOMMENDATIONS: This chapter interprets research findings in relation to the initial questions and provides actionable recommendations, including a framework for using Google+ to build learning communities.
CHAPTER SIX: CONCLUSION: This chapter summarizes the entire research process, addresses study limitations, and suggests directions for future research in the field.
CHAPTER SEVEN: PROJECT MANAGEMENT: This chapter reflects on the administrative and operational management of the thesis, including the project lifecycle, challenges faced, and lessons learned.
social media, social media in education, academic performance, facilitators of academic performance, learning community, Taraba State University, Nigeria, higher education, Google+, qualitative research, student engagement, digital learning, online collaboration, communication skills, technology integration.
The research investigates whether and how social media platforms can be used as facilitators to improve the academic performance of students at Taraba State University, Jalingo.
The central themes include the dual nature of social media as both a potential barrier and an academic facilitator, the role of learning communities, and the strategic integration of technology in higher education.
The aim is to develop a template and design a platform using Google+ to foster learning communities where students can interact, share academic materials, and collaborate effectively.
The study followed a qualitative methodology, employing a case study design, triangulation through interviews, online surveys, and observations, and using constant comparative analysis to interpret the data.
The main body covers the theoretical literature review, methodology, a detailed analysis of findings at Taraba State University (including strategic models like Porter’s Value Chain), discussion of findings, and a final section on project management and lessons learned.
The work is characterized by terms such as social media in education, academic performance, learning community, qualitative research, and technology integration.
Students highlighted lack of internet connectivity, the use of outdated library textbooks, and a lack of encouragement from lecturers as major hurdles in their academic pursuit.
Google+ was proposed because it allows for the creation of specific learning communities, facilitating class communication, sharing assignments, and providing an online space for students to interact without the distractions typical of other social platforms.
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