Fachbuch, 2019
151 Seiten
This book provides a comprehensive analysis of the e-grocery industry in emerging markets, examining the major players, strategies, and market structures. It offers insights into the business environment, consumer behavior, and competitive landscape in various regions, focusing on the challenges and opportunities for e-grocery growth.
This book explores the e-grocery industry in emerging markets. It examines the major players, strategies, and market structures, analyzing key concepts like online grocery shopping, business models, consumer behavior, competition, and market growth. It also focuses on specific regions and case studies, including China, Argentina, and the Czech Republic, offering insights into the challenges and opportunities for e-grocery development in these markets.
E-grocery refers to the online distribution of fast-moving consumer goods (FMCG), including fresh food, beauty products, and personal care items.
Growth is driven by increased convenience, wider product ranges, and in some regions, concerns about food safety and the desire for foreign goods.
The book identifies China, Argentina, and the Czech Republic as prototypical markets with unique structures and rapid e-grocery evolution.
Common models include pure-play online retailers, traditional supermarkets adding online services, and click-and-collect (BOPIS) systems.
Key challenges include underdeveloped logistics infrastructure, lower internet penetration in some areas, and cultural preferences for traditional market shopping.
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