Factors Affecting Green Purchase Decision of Consumers. A Study on Energy Saving Light Users of Barishal City

Inhaltsverzeichnis (Table of Contents)

• Abstract
• Acknowledgment
• List of Abbreviations
• List of Tables
• List of Figures
• APPENDICES

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This research investigates the factors influencing green purchase decisions among energy-saving light users in Barishal City. The study aims to understand the impact of various factors, including perceived benefits, marketing strategies, environmental knowledge, and peer group influence, on consumers' choices.

• Consumer behavior towards green products
• Factors influencing green purchase decisions
• Impact of marketing factors on environmental awareness
• Role of perceived benefits in promoting green consumption
• The influence of peer groups on green purchase decisions

Zusammenfassung der Kapitel (Chapter Summaries)

The research paper examines the factors influencing green purchase decisions of energy-saving light users in Barishal City. The study utilizes a judgmental sampling technique and collects data through a self-administered questionnaire. The collected data is then analyzed using structural equation modeling to test the proposed hypotheses.

Schlüsselwörter (Keywords)

The key terms and concepts explored in the research include climate change, green purchase decisions, judgmental sampling, structural equation modeling, sustainable environment, perceived benefits, marketing factors, environmental knowledge, and peer group influence.