Masterarbeit, 2019
103 Seiten, Note: 2,2
1 INTRODUCTION
1.1 RESEARCH BACKGROUND AND MOTIVATION
1.2 DESCRIPTION OF THE RESEARCH PROBLEM AND OBJECTIVES
1.3 OUTLINE OF THE THESIS
2 BACKGROUND ON KICKUP:5
2.1 THE ARENA CONCEPT
2.2 GAME MODES
2.3 STAKEHOLDERS
2.4 ONLINE COMMUNITY
2.5 THE LEAGUE CONCEPT
3 CASE STUDIES
3.1 THE EXAMPLE OF DARTS
3.1.1 GOVERNING BODY
3.1.2 RULES OF THE GAME
3.1.3 CIRCUIT OF TOURNAMENTS
3.1.4 THE RANKING SYSTEM
3.2 THE EXAMPLE OF SQUASH
3.2.1 GOVERNING BODY
3.2.2 RULES OF THE GAME
3.2.3 CIRCUIT OF TOURNAMENTS
3.2.4 THE RANKING SYSTEM
4 RECOMMENDATIONS FOR KICKUP:5
5 CONCLUSION
The primary objective of this thesis is to assess whether "goal wall shooting" possesses the potential to transition from a casual game into a fully recognized, mainstream sport, drawing parallels to the developmental trajectory of darts. This research aims to provide a comprehensive evaluation of the KickUp:5 startup concept, analyzing its technical infrastructure, economic viability, and the strategic requirements for organizational growth.
1.1 RESEARCH BACKGROUND AND MOTIVATION
I have always been interested in sports, but football has been my favourite one since I was a young boy. The player I fell in love with and who inspired me the most was Brazilian legend Pele because the way he played was pure art and beautiful to watch. He is considered by many as the greatest player the world has ever seen, and, as the English title of his 1977 autobiography My Life and the Beautiful Game indicates, he is one of the reasons why the phrase "The Beautiful Game" (from Portuguese: o jogo bonito) has become synonymous with football not only in Brazil but also in many other countries and languages. Pele is the only player to have lifted the World Cup on three occasions (1958, 1962 and 1970), which makes him the most successful player of all time.
The cradle of modern football is England, where it enjoyed great interest and quickly spread to continental Europe and other areas of the world. No matter the age, gender or skill level, amateur or professional, anyone can play football. It is an easy game that only requires a ball, two goals and a pitch to play. Maybe that is the reason why it has become the most popular sport with an estimated four billion followers, which is more than half of the world's population.
No one can deny the impact of football on our culture and society. Football contributes to regional and national identity and is closely linked to political, economic and social developments. An example for this connection is the Miracle of Bern, when Germany unexpectedly won the World Cup thanks to a 3-2 final victory over the "invincible" Hungarians, who came to the tournament as runaway favourites after an unbeaten run of four years. The success of 1954 put German football back on the map and unleashed a wave of euphoria across the country, which was still suffering from the aftermath of the war.
1 INTRODUCTION: This chapter outlines the motivation for the study, focusing on the cultural impact of football and the transition of goal wall shooting into a professional sport.
2 BACKGROUND ON KICKUP:5: This section details the technological and conceptual development of the automated goal wall system, its game modes, stakeholder structure, and the online community.
3 CASE STUDIES: This chapter provides a comparative analysis of Darts and Squash, examining their governing bodies, rules, and tournament structures to derive insights for KickUp:5.
4 RECOMMENDATIONS FOR KICKUP:5: Based on the preceding research, this chapter offers actionable recommendations to optimize the arena operations, rules, and league structures.
5 CONCLUSION: The final chapter summarizes the research findings and provides an outlook on the future potential of KickUp:5 as a mainstream sport.
KickUp:5, Goal Wall Shooting, Darts, Squash, Sports Management, League System, Performance Analysis, Regression Analysis, Business Model, Sports Marketing, Professionalization, Technical Infrastructure, Tournament Circuit, Ranking Systems, Sports Technology.
This thesis investigates whether goal wall shooting has the potential to evolve from a recreational game into a recognized mainstream sport by evaluating existing sports business models and applying them to the KickUp:5 project.
The study centers on the arena technology of KickUp:5, economic profitability for operators, performance data analysis, and benchmarking against established sports like Darts and Squash.
The goal is to determine the viability of goal wall shooting as a sport and provide recommendations for structure, growth, and organizational transition.
The research uses quantitative methods including regression analysis, profit and payback period calculations, probability analysis, and qualitative benchmarking of organizational structures in comparable sports.
The main body covers the development of the arena concept, detailed explanations of different game modes (Classic, KickDown, Powerkick), financial feasibility studies, and detailed case studies on Darts and Squash.
Key terms include KickUp:5, sports professionalization, goal wall shooting, performance statistics, comparative sports analysis, and league management.
The thesis utilizes binomial probability and multinomial coefficient formulas to calculate the statistical rarity of achieving a perfect game across different game modes.
The author suggests revising the serve rules to prevent unfair advantages, implementing a replay/let system similar to squash to handle interference, and clarifying regulations regarding fouls and ball-to-player collisions.
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