Bachelorarbeit, 2016
42 Seiten, Note: 2,6
1. INTRODUCTION
2. DEFINITION OF BUSINESS CULTURE:
3. SINGAPORE
3.1 CULTURE
3.1.1 Beliefs
3.1.2 Behaviours and Social practices
3.1.3 Norms and Customs
3.2 VALUES
3.3 COMMUNICATION
3.3.1 Meetings, Negotiations and Contracts
3.3.2 Manners and Taboos
4. GERMANY
4.1 CULTURE
4.1.1 Beliefs
4.1.2 Behaviours and Social practices
4.1.3 Customs and Norms
4.2 VALUES
4.3 COMMUNICATION
4.3.1 Meetings, Negotiations and Contracts
4.3.2 Manners and Taboos
5. SIMILARITIES
5.1 CULTURE
5.2 VALUES
5.3 COMMUNICATION
6. DIFFERENCES
6.1 CULTURE
6.2 VALUES
6.3 COMMUNICATION
7. CONCLUSION
This bachelor thesis aims to analyze the similarities and differences between the German and Singaporean business cultures. By examining cultural components such as beliefs, values, and communication styles, the paper seeks to determine how German companies can potentially adapt their business practices to be more effective when operating in or with the Singaporean business environment.
Impact of Chinese Heritage on Singaporean Culture
When further analysing the impact of Chinese Heritage on Singaporean culture it needs to be mentioned, that there are two ethnic Chinese groups that have an influence. In the first part of the analysis, the focus will be set on the traditional Chinese background, whereas the second will have a closer look at the Straits-born Chinese or Peranakan.
According to the latest estimates, ethnic Chinese account for 75% of Singapore’s population of 3 million and have control over 81% of Singapore’s listed companies in terms of market capitalization (Haley and Low 1998). What should be taken into consideration while interpreting the given statistics is that Chinese family and clan associations are prevalent in Singapore (Chhokar et al. 2007). These clan associations rely on personal relations and keep key positions occupied by those whom the owner could trust (Witt and Redding 2014). Within nearly all clan associations, wealth and power have a tremendous impact in determining one’s social position, since the majority of clans was initiated, controlled and led by wealthy business people, which had a high social status and prestige as leaders. To further increase the power, network, coordination and assistance among clan associations the Singapore Federation of Chinese Clan Associations (SFCCA) was formed in 1986 as an umbrella organization. This cohesion shows that the cultural values of Chinese Singaporeans differ to those from mainland China. As Creel (1953) describes that the traditional Chinese culture is reflected heavily on the philosophy of Confucius, who emphasized the importance of farming rather than business. Businesspeople were considered the lowest in the social hierarchy, below officials (intellectuals), farmers and workers. On the other hand early Chinese values in Singapore valued entrepreneurs’ spirit and encouraged the setting up of businesses, especially family-run businesses (Godley 1981).
1. INTRODUCTION: Outlines the multicultural context of modern global business and establishes the objective of comparing German and Singaporean business cultures.
2. DEFINITION OF BUSINESS CULTURE:: Provides a theoretical framework by defining corporate and business culture, including their components and the concept of "shared mental software."
3. SINGAPORE: Investigates the unique cultural landscape of Singapore, detailing the impact of Chinese heritage, government policies, and specific communication and behavioral standards.
4. GERMANY: Analyzes the German "planning culture," focusing on values like honesty, punctuality, and the formal structure of its business communication and social hierarchies.
5. SIMILARITIES: Identifies commonalities between both cultures, such as the importance of hierarchy, respect for elders, and formal approaches to business and greetings.
6. DIFFERENCES: Evaluates the contrasting approaches in social diversity, government interference, material values, and communication styles, highlighting the potential for misunderstandings.
7. CONCLUSION: Synthesizes the findings to offer recommendations on how German business practices could benefit from incorporating aspects of the Singaporean relational and communicative approach.
Business Culture, Singapore, Germany, Intercultural Communication, Management Styles, Corporate Culture, Hofstede, Negotiation, Social Hierarchy, Punctuality, Values, Beliefs, Peranakan, Globalization, Human Resources
The work primarily focuses on comparing the business cultures of Germany and Singapore to identify differences and similarities, ultimately exploring what Germany can learn from the Singaporean approach to business.
The thesis covers three main pillars: Culture, Values, and Communication. It also addresses specific elements such as beliefs, social practices, norms, and etiquette regarding meetings and gift-giving.
The primary research question is: "What can Germany learn from Singaporean business culture?"
The study utilizes a comparative analysis approach, drawing upon existing cultural theories (e.g., Hofstede), organizational studies, and empirical data to contrast the two distinct national business environments.
The main body provides a detailed breakdown of each country's cultural attributes, including the impact of history, government, and religion on business practices, followed by a comparative analysis of their similarities and differences.
The work is characterized by terms such as Business Culture, Intercultural Communication, Management Styles, Social Hierarchy, and Globalization.
Germans tend to follow a direct, fact-based, and agenda-driven approach, whereas Singaporeans prioritize building trust and personal relationships before and during the negotiation process.
The "5 C's" (cash, credit card, car, condominium, and country club) represent a Singaporean societal aspiration for material success, which the text contrasts with the German emphasis on intellectual achievement and formal titles.
The Singaporean government exerts a high level of influence across economic and social sectors to create a "crafted construct," whereas Germany operates under a social market economy where the government primarily provides a regulatory framework, leaving the market more independent.
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