Future Success Factors of Finance Portals - Dividing the Second Wave of Customers

Inhaltsverzeichnis (Table of Contents)

• Preface
• Executive Summary
• Chapter 1: The Second Wave of Customers
• The Rise of the Internet and e-Finance
• The Emerging Second Wave of Customers
• Characteristics of the Second Wave
• The Potential of the Second Wave for Finance Portals
• Chapter 2: Customer Satisfaction and its Relevance
• The Importance of Customer Satisfaction
• Current Customer Satisfaction Levels
• Challenges in Meeting Customer Expectations
• Improving Customer Satisfaction in the Second Wave
• Chapter 3: The Online Finance Value Chain
• The Evolution of the Online Finance Value Chain
• Traditional Value Chain versus Online Opportunities
• Identifying Untapped Value in the Online Finance Value Chain
• The Role of Personalized Advice and Financial Management
• Chapter 4: Future Success Factors for Finance Portals
• Moving Beyond Basic Prerequisites
• The Importance of Advanced Prompt Facilities
• Website Personalization and User Experience
• Evaluating Potential Killer Applications
• The Role of Mobile Financial Services
• Chapter 5: Profitable Business Models for Online Finance
• The Need for Sustainable Business Models
• Online Pure-Players, Multi-Channel Operators, and Coopetition
• Cost Considerations and Revenue Potentials
• The Advantages and Challenges of Coopetition

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis investigates the future success factors of finance portals in the context of the 'Second Wave of Customers', who are increasingly adopting online financial services. The paper aims to analyze the profit potential of online business models in the finance industry, examining the changing landscape and identifying crucial factors for success. Key themes explored include:

• The emergence and characteristics of the 'Second Wave of Customers' and their impact on the finance portal market.
• The importance of customer satisfaction and the challenges faced by finance portals in meeting the expectations of the Second Wave.
• The evolving online finance value chain and the need for finance portals to expand their offerings beyond basic services.
• The identification of future success factors that will enable finance portals to effectively cater to the Second Wave and achieve sustainable profitability.
• An analysis of different business models for online financial services, including their costs, revenue potentials, and the advantages of coopetition.

Zusammenfassung der Kapitel (Chapter Summaries)

• **Chapter 1: The Second Wave of Customers**: This chapter introduces the concept of the 'Second Wave of Customers', who represent a new and significant target group for online financial services. It explores the characteristics of this group, highlighting their differing online experience and investment preferences compared to early adopters. The chapter concludes by discussing the potential of the Second Wave for finance portals, emphasizing the vast amounts of potential investments held by this demographic.
• **Chapter 2: Customer Satisfaction and its Relevance**: This chapter examines the importance of customer satisfaction in the online finance industry, considering current levels of satisfaction and the challenges faced by finance portals in meeting customer expectations. It highlights the critical need for finance portals to address existing shortcomings and improve their offerings to appeal to the demands of the Second Wave.
• **Chapter 3: The Online Finance Value Chain**: This chapter analyzes the evolution of the online finance value chain, comparing traditional models with the opportunities presented by the internet. It explores the potential of online platforms to provide personalized advice and individual financial management services, emphasizing the need for finance portals to expand their offerings beyond basic transactions and information dissemination.
• **Chapter 4: Future Success Factors for Finance Portals**: This chapter delves into the future success factors that will be crucial for finance portals to navigate the evolving landscape and effectively address the Second Wave. It examines the importance of advanced prompt facilities, website personalization, and the potential of killer applications like electronic bill payment and presentment and mobile financial services.
• **Chapter 5: Profitable Business Models for Online Finance**: This chapter examines the different business models available for online financial services, including online pure-players, multi-channel operators, and the growing trend of coopetition. It discusses the costs, revenue potentials, and advantages of each model, ultimately highlighting the importance of sustainable business models for long-term success in the online finance market.

Schlüsselwörter (Keywords)

This thesis focuses on the changing dynamics of the online finance industry, particularly the emergence of the 'Second Wave of Customers' and the future success factors for finance portals. Key terms and concepts explored include customer satisfaction, the online finance value chain, advanced prompt facilities, website personalization, mobile financial services, business models, online pure-players, multi-channel operators, and coopetition. The thesis provides valuable insights into the evolving landscape of the online finance market and the necessary strategies for success in addressing the demands of the Second Wave.