Theoretical model and SWOT-analysis of a blockchain-based B2B marketplace to exchange non-refundable lodging reservations and thus minimize financial risk

Inhaltsverzeichnis (Table of Contents)

• Executive Summary
• 1. Introduction
• 1.1. B2B Marketplaces
• 1.2. Travel Industry
• 1.3. Blockchain Technology
• 2. Building the Theoretical Model
• 2.1. Defining the Addressable Market
• 2.2. Market Place Framework
• 2.3. Technological Requirements
• 2.4. The FO$ Token and its Distribution
• 3. SWOT Analysis
• 3.1. Internal Strengths
• 3.2. Internal Weaknesses
• 3.3. External Opportunities
• 3.4. External Threats
• 4. Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This master thesis explores the potential of a blockchain-based B2B marketplace for exchanging non-refundable lodging reservations in the travel industry. The goal is to analyze the feasibility of such a marketplace and assess its potential to minimize financial risk for both suppliers and buyers. The thesis aims to understand the functionality of this system, address market size and potential revenue streams, and conduct a thorough SWOT analysis to identify key strengths, weaknesses, opportunities, and threats.

• Exploring the application of blockchain technology in the B2B travel industry
• Analyzing the feasibility of a blockchain-based marketplace for exchanging non-refundable lodging reservations
• Developing a theoretical model for such a marketplace
• Assessing the potential benefits and risks of implementing such a system
• Conducting a SWOT analysis to understand the competitive landscape and future prospects

Zusammenfassung der Kapitel (Chapter Summaries)

• Executive Summary: Provides a concise overview of the thesis, highlighting the problem addressed, the methodology used, and the key findings.
• Chapter 1: Introduction: This chapter introduces the concepts of B2B marketplaces, the travel industry, and blockchain technology. It clarifies key definitions, explores the commercial structure of B2B marketplaces, and discusses different distribution segments and technology within the travel industry.
• Chapter 2: Building the Theoretical Model: This chapter delves into the theoretical model, starting with an analysis of the addressable market size. It describes the proposed marketplace framework, outlines technological requirements for blockchain operations, and details the distribution of the "FO$" crypto coin and its role within the ecosystem.
• Chapter 3: SWOT Analysis: This chapter conducts a comprehensive SWOT analysis, identifying internal strengths and weaknesses as well as external opportunities and threats related to the proposed blockchain-based marketplace. It explores aspects such as decentralization, security, legal considerations, and market positioning.

Schlüsselwörter (Keywords)

The core concepts of this thesis revolve around the intersection of the travel industry, B2B marketplaces, and blockchain technology. Key keywords include non-refundable reservations, lodging, blockchain, cryptocurrency, smart contracts, B2B exchange, SWOT analysis, market size, addressable market, and financial risk.