Masterarbeit, 2019
100 Seiten, Note: 1,3
This master thesis explores the potential of a blockchain-based B2B marketplace for exchanging non-refundable lodging reservations in the travel industry. The goal is to analyze the feasibility of such a marketplace and assess its potential to minimize financial risk for both suppliers and buyers. The thesis aims to understand the functionality of this system, address market size and potential revenue streams, and conduct a thorough SWOT analysis to identify key strengths, weaknesses, opportunities, and threats.
The core concepts of this thesis revolve around the intersection of the travel industry, B2B marketplaces, and blockchain technology. Key keywords include non-refundable reservations, lodging, blockchain, cryptocurrency, smart contracts, B2B exchange, SWOT analysis, market size, addressable market, and financial risk.
Blockchain can act as an exchange layer in a B2B marketplace, allowing the secure trading of non-refundable bookings to minimize financial risk for travel companies.
Smart contracts are self-executing business rules tied to blockchain payments (like Ethereum), automating the exchange process without the need for manual intervention.
In the Agency model, travelers pay at check-out. In the Merchant model, money is collected upfront, often resulting in cheaper rates but higher financial risk if reservations are non-refundable.
The FO$ token is a proposed cryptocurrency within the theoretical model designed to facilitate stable transactions within the B2B marketplace.
External threats include legal considerations, regulatory hurdles for cryptocurrencies, and the challenge of wide-scale adoption by established travel suppliers.
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