Leveraging on the potentials of Social Media for performance of small and medium scale enterprise

Inhaltsverzeichnis (Table of Contents)

• CHAPTER ONE: INTRODUCTION
• 1.0 BACKGROUND OF THE STUDY
• 1.2 Statement of Problem
• 1.3 Objectives of the Study
• 1.4 Research question
• 1.5 Statement of the Hypothesis
• 1.6 SIGNIFICANCE OF THE STUDY
• 1.7 Scope of the study
• 1.8 Definition of terms
• 1.9 The structure and organization of study
• CHAPTER TWO: LITERATURE REVIEW
• 2.0 INTRODUCTION
• 2.1 CONCEPTUAL FRAMEWORK
• 2.2 THEORETICAL FRAMEWORK
• 2.3 LIETRATURE ON THE SUBJECT MATTER
• CHAPTER THREE: RESEARCH METHODOLOGY
• INTRODUCTION

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This dissertation investigates the utilization of social media to enhance the performance of small and medium-sized enterprises (SMEs) in Abuja, Nigeria. The study aims to explore how SMEs can leverage social media platforms to attract customers and build an efficient product delivery system. It examines the potential of social media in addressing challenges faced by SMEs, including collaboration, customer acquisition, brand communication, and streamlining business processes.

• The role of social media in enhancing SME performance
• The impact of social media on customer acquisition and engagement
• The effectiveness of social media for product delivery and logistics
• The challenges and opportunities associated with social media adoption for SMEs
• The potential of social media to promote collaboration and knowledge sharing among SMEs

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter one provides an introduction to the research, outlining the background, problem statement, objectives, research questions, hypothesis, significance, scope, definition of terms, and structure of the study. Chapter two dives into the literature review, exploring the conceptual and theoretical frameworks relevant to the research. This chapter also analyzes existing literature on the subject matter, providing insights into previous studies and research findings.

Schlüsselwörter (Keywords)

This dissertation focuses on the keywords: social media, small and medium-sized enterprises (SMEs), business performance, customer acquisition, product delivery, collaboration, communication, technology adoption, Nigerian business environment, and research methodology.