Masterarbeit, 2017
83 Seiten, Note: 1,0
This master's thesis investigates the relationship between discussion processes within entrepreneurial teams and their ability to recognize creative opportunities. The study examines how the dynamics of team communication influence the generation of novel and feasible ideas.
Entrepreneurial teams, opportunity recognition, team creativity, creative cognition, idea generation, discussion processes, emergent states, novel opportunities, feasible ideas, empirical research.
The dynamics of team communication shape the idea-generation process, determining whether the recognized opportunities are merely feasible or truly original.
Divergent thinking focuses on generating a wide variety of original ideas, while convergent thinking is used to narrow down those ideas into feasible, practical business opportunities.
ETC refers to the collective mental processes of a team that influence how they generate, recognize, and configure business ideas beyond their individual creativity skills.
Research shows that during convergent thinking, teams tend to prioritize feasibility and practical implementation over high levels of originality.
The thesis used a quantitative experiment where idea-generation processes were coded and analyzed to measure the relationship between discussion phases and creative outcomes.
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