Masterarbeit, 2019
31 Seiten
This research aims to explore the impact of supplier integration on a firm's production and customer satisfaction. It investigates how the addition of a supplier can influence a firm's production process and ultimately contribute to customer satisfaction.
The primary focus of this research lies in understanding the influence of supplier integration on customer satisfaction and firm performance. Key concepts explored include supplier integration, customer satisfaction, manufacturing flexibility, service capabilities, supply chain processes, and the impact of globalization on consumer behavior and product performance.
Research shows that integrating suppliers into an organization's production process allows the firm to focus on service and quality, which significantly increases consumer performance and satisfaction.
Supplier integration acts as an independent variable that positively influences the firm's overall performance by adding value through increased manufacturing flexibility and production efficiency.
Consumer performance is measured by the level of interest in purchasing from the organization and the degree of satisfaction after the purchase.
In the context of globalization, effective supply chain integration is crucial for maintaining product performance and satisfying evolving consumer behaviors across different markets.
A quantitative approach was taken, using tools like SPSS to analyze data and test hypotheses regarding the relationship between supplier integration and customer satisfaction.
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