Bachelorarbeit, 2013
52 Seiten, Note: Gut
1. Introduction
1.1 Motivational Background
1.2 Research Objectives
1.3 Thesis Structure
2. Literature Review
2.1 Introduction
2.2 Definition of Rural Tourism
2.3 Rural Tourism Destinations
2.4 Destination Strategies in Rural Areas
2.5 Measures and Evaluation of Competitiveness
2.6 Sustainability in Rural Tourism
2.7 Summary and Future Perspectives of Rural Tourism
3. Methodology
3.1 Methodology
3.2 Methods
4. Findings and Analysis
4.1 Research findings
4.2 Previous research
4.3 Stakeholders of the Natursteig Sieg
4.4 Rural tourism strategies and cooperation
4.5 Sustainability and competitiveness
4.6 Future Perspectives and Potential
5. Conclusion
6. References
7. Appendices
Appendix A: Geographical Position of the Natursteig Sieg
Appendix B: Interview with Mr. Oharek from the Octopus Hotel
Appendix C: Logo of the Natursteig Sieg
The study aims to analyze the future potential of the 'Natursteig Sieg' as a rural tourism destination, evaluating sustainable development strategies and identifying stakeholder perspectives to enhance regional tourism success.
4.3 Stakeholders of the Natursteig Sieg
During the course of interviews the word ‘stakeholders’ was mentioned multiple times. This paragraph aims to identify the importance of major stakeholders in rural tourism and particularly evaluates the situation at the ‘Natursteig Sieg’. Private and public stakeholders should be involved in strategies and planning as coordination and support is necessary. In terms of this analysis, the participating interview partners nearly cover the entire spectrum of stakeholders, but each of them was considered as a single sample out of an entire industry.
At a global, national or local level, the development of rural tourism, suggests the need for synergy of purpose within and between communities, individuals, municipalities and other stakeholders (McAveray and McDonagh, 2011). Mr. M.-S. explains: ‘The whole tourism branch and everyone having commercial interests in the project, regarding the regional advancement or generating higher sales, can be considered as a stakeholder. This can be hotels, restaurants or anything just promoting the region.’
A structured group approach may be the way to develop and promote rural tourism, creating inter-community collaboration will be a complex and difficult process though (Heneghan, 2002). Mr. Oharek from the Oktopus hotel in Siegburg expresses some serious concerns: ‘A lot of hotels are not very quick and flexible. Most of them are old family businesses and are not easy to convince to accept new innovative strategies, as long established structures still exist. Apart from that, the small hotels near the Natursteig are definitely stakeholders, but only with limited marketing resources. This is a fast-moving business and one has to keep track of things.’
1. Introduction: Outlines the research background, specific objectives regarding the 'Natursteig Sieg', and provides an overview of the thesis structure.
2. Literature Review: Examines existing theories on rural tourism, destination strategies, competitiveness indicators, and sustainability frameworks.
3. Methodology: Justifies the qualitative research approach and describes the expert interview process used to gather primary data.
4. Findings and Analysis: Presents the primary research data, identifies key stakeholders, and analyzes current challenges and future perspectives of the region.
5. Conclusion: Summarizes the key findings and provides recommendations for the future sustainable development of the 'Natursteig Sieg'.
rural tourism, Natursteig Sieg, sustainable development, destination strategy, stakeholder management, market orientation, competitiveness, regional advancement, qualitative research, expert interviews, rural economy, hiking tourism, tourist infrastructure, visitor management, economic potential
The work focuses on analyzing the future potential of the 'Natursteig Sieg' as a rural tourism destination in Germany.
The research explores rural tourism definitions, destination strategies, sustainability, regional competitiveness, and the role of stakeholder networks.
The study aims to determine the future potential of the 'Natursteig Sieg' by evaluating current strategies and identifying necessary improvements for sustainable growth.
A qualitative approach is utilized, specifically expert interviews with seven industry stakeholders, to gain deep insights into the local situation.
The body includes a comprehensive literature review, the methodological justification, an analysis of research findings based on interviews, and a synthesis of the region's current state and outlook.
The Natursteig Sieg is a 115-kilometer walking trail that relies on small, family-owned businesses and seeks to balance tourism growth with regional sustainability.
Stakeholders noted a lack of coordination, information loss within the project management structure, and difficulties in integrating private partners into the regional strategy.
The research discusses sustainability through indicators related to economic, social, cultural, ecological, and political dimensions as suggested by established academic frameworks.
The project office acts as a facilitator and intermediary between public communities and private stakeholders to ensure the project's long-term viability.
The author concludes that while the region has high potential, it requires improved online marketing, better collaborative structures, and increased stakeholder involvement to remain economically competitive.
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