Masterarbeit, 2017
169 Seiten
This study aims to investigate the influence of national culture on Corporate Social Responsibility (CSR) engagement among insurance firms in Uganda, with a focus on its impact on corruption and stakeholder perceptions.
Key words and concepts of this study include Corporate Social Responsibility (CSR), national culture, insurance industry, corruption, stakeholder perceptions, Uganda, mixed methods research, transparency, stakeholder engagement, and strategic philanthropy.
The study investigates how local cultural values shape the way insurance companies in Uganda engage with and implement Corporate Social Responsibility.
The research explores whether transparent CSR practices can positively impact and potentially lower levels of corruption within the insurance sector.
Drivers include building brand reputation, meeting stakeholder expectations, and strategic philanthropy aimed at sustainable business practices.
Stakeholder perceptions vary; the study examines how well they understand CSR and if they view these initiatives as genuine or merely promotional.
Transparency builds trust with stakeholders and ensures that CSR initiatives are seen as accountable and aligned with community needs.
The study employed a mixed-methods approach, combining questionnaire surveys with semi-structured interviews for detailed data collection.
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