Bachelorarbeit, 2017
31 Seiten, Note: 1
This research project aims to explore the role of Morogoro residents in promoting Tanzania's tourism industry. The study investigates the promotion channels utilized by residents and seeks to understand their impact on the tourism sector.
Chapter One: Introduction introduces the research topic, background information, problem statement, research objectives, research questions, and research justification.
Chapter Two: Literature Review provides a comprehensive overview of relevant literature, defining key terms, discussing effective means of tourism marketing and advertising, and examining the impact of effective marketing on the tourism industry.
Chapter Three: Research Methodology outlines the research methodology employed in the study, including the study area description, sampling and sample size, data collection methods, data analysis techniques, and ethical considerations.
This research project focuses on tourism promotion, community involvement, resident participation, marketing channels, Tanzania, Morogoro, and the tourism industry. The study investigates the role of Morogoro residents in promoting Tanzania's tourism industry, examining the effectiveness of different promotion channels and their impact on tourism development.
Residents primarily use mass media like TV and radio, as well as social media platforms like Facebook and Twitter, to share information and attract visitors to the region.
According to the study, TV and Radio are the most popular because they reach a large number of people who trust these traditional broadcasting channels.
Social media is the second most used channel because of high internet accessibility and the ease of reaching a global audience through personal accounts.
The research recommends that the government reduce advertising costs on state-owned media to help local communities and tour operators air their adverts more affordably.
Community involvement ensures that local residents benefit from tourism and helps create authentic experiences that are promoted by the people living in the destination.
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