Designing incentives in innovations processes. Gamification as an approach for creating an incentive system for the early stage of the innovation process

Inhaltsverzeichnis (Table of Contents)

• 1. Introduction
• 1.1 Motivation
• 1.2 Structure and method
• 2. The problem of incentives in innovation processes
• 2.1 Identification of innovation processes
• 2.1.1 Overview of innovation
• 2.1.2 Typical stages in innovation processes
• 2.2 Incentive systems in innovation processes
• 2.2.1 Preference deficits: Principal-agent theory
• 2.2.2 Basic requirements of incentive systems
• 2.3 Incentive relevant characteristics of innovation processes
• 2.3.1 Motivational structures
• 2.3.2 Creativity
• 2.3.3 Teamwork
• 2.3.4 Measuring performance
• 3. The gamified incentive system for the early stage of the innovation process
• 3.1 Play
• 3.2 Game mechanics
• 3.3 Game mechanics and play in incentive systems for innovation processes
• 3.3.1 Basic requirements
• 3.3.2 Innovation process requirements
• 4. Research design and methods
• 4.1 Data collection
• 4.1.1 Quasi-experiment – The gamified incentive system
• 4.1.2 Survey
• 4.1.3 Interview
• 4.2 Data analysis, findings and interpretation
• 4.3 Research limitations
• 5. Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This master thesis explores the use of gamification as an incentive system for the early stages of the innovation process. It investigates the potential of gamification to address the challenges of motivating individuals and teams in innovative environments.

• The challenges of incentivizing innovation
• The application of game mechanics in incentive systems
• The effectiveness of gamified incentives in the early stages of the innovation process
• Research methodology and data analysis
• Limitations and future research directions

Zusammenfassung der Kapitel (Chapter Summaries)

• Chapter 1 introduces the topic of gamification in innovation processes and outlines the motivation and structure of the thesis. It highlights the need for effective incentive systems in innovation and explores the potential of gamification as a solution.
• Chapter 2 analyzes the challenges of designing incentive systems for innovation processes. It examines the concept of preference deficits, the basic requirements of incentive systems, and the specific characteristics of innovation processes that influence the design of effective incentives.
• Chapter 3 delves into the theoretical framework of gamification, exploring the concepts of "play" and "game mechanics." It analyzes how these concepts can be applied to create an incentive system for the early stage of the innovation process.
• Chapter 4 describes the research methodology employed in the thesis. This includes the data collection methods, such as a quasi-experiment, survey, and interviews, as well as the data analysis techniques used to interpret the findings.

Schlüsselwörter (Keywords)

The main focus of this thesis is on gamification, incentive systems, innovation processes, early stage innovation, game mechanics, play, research methodology, and data analysis. The research examines the effectiveness of using game mechanics to motivate individuals and teams in the early stages of the innovation process.