Masterarbeit, 2017
73 Seiten, Note: 1,7
Medien / Kommunikation - Medien und Politik, Pol. Kommunikation
This thesis aims to analyze the political communication of the AfD, a newly established German political party, as a form of right-wing populist discourse. The study investigates how the AfD's discourses challenge established political narratives in Germany and explores their social implications within Germany and Europe.
The core concepts and key terms explored in this thesis include right-wing populism, critical discourse analysis, Fairclough's approach to CDA, social constructionism, AfD, Germany, political communication, discourse analysis, immigration, nationalism, social implications, ideological formations, discursive practices, and social practices.
The thesis analyzes the political communication of the Alternative for Germany (AfD) to understand how it functions as a form of right-wing populist discourse.
The study uses Norman Fairclough’s approach to Critical Discourse Analysis (CDA), focusing on three levels: text, discursive practice, and sociocultural practice.
In addition to Fairclough's CDA, the research incorporates Ruth Wodak’s work on right-wing populism, social constructionism, and theories of agenda-setting.
Identified themes include the "misdoing of the elite," national pride for Germany, and framing immigration as a significant problem.
The analysis explores how the AfD uses specific discursive strategies and metaphors to disrupt traditional political discourse and introduce populist ideological formations.
The thesis discusses how the AfD's communication reproduces broader ideological formations and its potential consequences for social practices in Germany and Europe.
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