The Impact of Online Recommendations on the Evaluation Process. Identification of Changes in the Recruiter’s Perception of Applicants

Inhaltsverzeichnis (Table of Contents)

• How Professional Social Networking Sites influence Recruiting Processes
• Literature-based Findings for the Role of Recommendations in the Evaluation Process and Background Knowledge about Online Social Networks
  • Role of Recommendations in the Screening and Selection Process
    • Research Background and Terminology
    • Literature Review: Usage of Recommendations
  • Social Networking Sites in Evaluation Processes: Focus on the Professional Network LinkedIn
    • Definition
    • Capabilities and Objectives of Social Networking Sites for the HR Department
    • LinkedIn
• Identifying the Influence of LinkedIn Recommendations on the Evaluation Process: Primary Study Goal, Design and Results
  • Status Quo and Goal of the Primary Study
  • Primary Study: Usage of Online Recommendations in the Evaluation Process
    • Design and Execution of the Online Survey
    • Sample Size
  • Results of the Online Survey
• Findings, Optimization Recommendations and Future Development of Professional Networks for Selection Purposes
  • Role of LinkedIn Recommendations on Selection Processes
  • Evaluation Recommendations
  • Limitations and Future Utility

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This bachelor's dissertation explores the impact of online recommendations, specifically from LinkedIn, on the evaluation process in human resource management. The study aims to identify how the quantity, quality, and source of online recommendations influence a recruiter's perception of a candidate.

• The growing importance of social networking sites in recruitment
• The role of online recommendations in the evaluation process
• The credibility of online recommendations based on their source
• The influence of recommendation quantity on recruiter perception
• The impact of online recommendations on traditional HR practices

Zusammenfassung der Kapitel (Chapter Summaries)

• Chapter 1 introduces the research topic and highlights the increasing relevance of social networking sites in recruitment practices.
• Chapter 2 delves into the existing literature concerning the role of recommendations in the evaluation process and provides background information on online social networks, particularly LinkedIn.
• Chapter 3 outlines the primary study's objective, design, and results. It explores the usage of online recommendations in the evaluation process and analyzes data from an online survey conducted among recruiters.
• Chapter 4 examines the findings of the study, presents optimization recommendations for utilizing LinkedIn recommendations in selection processes, and discusses future development of professional networks for recruitment purposes.

Schlüsselwörter (Keywords)

The primary focus of this dissertation is on the evaluation process in recruitment, specifically examining the influence of online recommendations provided through professional social networking sites, such as LinkedIn. The research explores the role of these platforms in enhancing or altering traditional HR practices, emphasizing the impact of recommendation quantity, quality, and source on a recruiter's perception of a candidate. The study investigates the credibility of online recommendations and their effect on the selection process.