Masterarbeit, 2019
84 Seiten, Note: 2,3
This consulting report, "Identifying a Merger and Acquisition Target", details a consulting project conducted at the medium-sized German IT service provider, ITSERV GmbH. ITSERV faces difficulties filling vacancies, which hampers its organic growth due to the lack of skilled IT professionals. The CEO aims to achieve external growth through company acquisition and sought the help of an external consultant to define suitable acquisition targets. The report analyzes the company and its market, identifies development opportunities, and proposes M&A strategies with target characteristics. It includes internal and external analyses, utilizing SWOT analysis and portfolio analysis to create a comprehensive assessment of ITSERV's current state.
The Introduction introduces the client ITSERV, its challenges with talent acquisition, and the objectives of the consulting project. It outlines the consulting approach focusing on internal and external analyses to identify strengths, weaknesses, opportunities, and threats (SWOT) and subsequently develop appropriate M&A strategies.
Chapter 2, Internal Analysis, delves into the organization, culture, capabilities, and portfolio of ITSERV. It examines the company’s organizational structure, its core competences, and the distribution of its products and services.
Chapter 3, External Analysis, analyzes the IT market ITSERV operates in, focusing on market development, key trends such as cloud computing, IT security, Industry 4.0, and AI, as well as customer satisfaction and competition.
Chapter 4, Evaluation of Findings, presents a SWOT analysis of ITSERV, summarizing its strengths, weaknesses, opportunities, and threats, and further analyzes its portfolio using the GE-McKinsey Nine-Box Matrix.
Chapter 5, Recommendations, provides general recommendations to address ITSERV’s weaknesses and opportunities, including improving customer satisfaction, developing core competences, expanding the portfolio, and adapting the organization. It also elaborates on three M&A approaches - Synergistic, Diversifying, and Strategic - and the respective target characteristics for each strategy.
The report primarily focuses on the challenges of talent acquisition in the IT industry, M&A strategies for growth, internal and external analyses, SWOT analysis, portfolio analysis, and the identification of acquisition targets. Key themes include the shortage of qualified IT professionals, organic and external growth, strategic M&A approaches, industry trends, and customer satisfaction.
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