Masterarbeit, 2019
75 Seiten, Note: 75
This research project investigates the strategic key success factors for establishing a self-employed freelancer in Interim Management and Management Consulting in the DACH region. The study focuses on identifying the challenges and opportunities associated with this career path.
The research project begins with an introduction, outlining the project context, aims, and objectives. The investigation delves into the problem definition, discussing relevant literature to analyze the challenges of establishing an Interim Management and Management Consulting career. It examines the data collection process, focusing on sampling and data preparation. The third chapter delves into the collection and analysis of evidence, including fieldwork and subsequent analysis. The research culminates in a conclusion and recommendations section, drawing upon the findings to provide insights and guidance for aspiring Interim Managers and Management Consultants.
This research explores the realm of Interim Management and Management Consulting, focusing on the DACH region. Key themes include establishing a successful freelance career, developing a strong individual profile, effective marketing strategies, building a unique image, and identifying the challenges and opportunities associated with the Interim Management market.
Interim Management involves the temporary provision of management resources and skills, usually by experienced independent professionals, to manage change or transition within an organization.
Successful transition requires developing a marketable individual profile, understanding the DACH region market dynamics, and implementing effective personal marketing strategies.
Key factors include a strong professional image, specialized expertise, a robust network, and a clear value proposition that distinguishes the consultant from competitors.
As an independent freelancer, effective marketing and image building are essential to attract clients and establish credibility in a highly competitive market.
Networking is crucial for finding assignments, as many interim roles are filled through personal recommendations or specialized interim service providers.
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