The Art of War for Talent. How Companies Can Gain a Competitive Advantage by Fostering a Culture of Intrinsic Motivation and Meaningful Work

Inhaltsverzeichnis (Table of Contents)

• 1 INTRODUCTION.
• 2 THE WAR FOR TALENT.
  • 2.1 Background Information.
  • 2.2 A Purpose-Driven Approach.....
  • 2.3 Employee Value Proposition Rankings……………………..\li>
  • 2.4 Event Study: The Big Poaching Four..\li>
• 3 IMPLICATIONS FOR STRATEGIC MANAGEMENT
  • 3.1 The Resource-Based View of the Firm
  • 3.2 The Irrational Agent Problem
  • 3.3 Limits of Extrinsic Motivators.
• 4 A FRAMEWORK TO FOSTER INTRINSIC MOTIVATION
  • 4.1 Meaningfulness in Working ..
  • 4.2 Event Study: Higher Purpose at KPMG, Recognition at PwC
  • 4.3 Meaningfulness at Work.
• 5 THE LINK TO FINANCIAL PERFORMANCE ...
• 6 EMPIRICAL ANALYSIS
  • 6.1 Sample Selection & Matching Procedure
  • 6.2 Methodology & Measures ...
    • 6.2.1 Return on Assets (ROA)
    • 6.2.2 Market-to-Book Ratio of Equity (P/B-Ratio)...
    • 6.2.3 Total Shareholder Returns (Stock Returns).
    • 6.2.4 Hypotheses
  • 6.3 Statistical Analysis & Results
  • 6.4 Implications & Limitations

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This bachelor thesis investigates how companies can gain a competitive advantage in the War for Talent by fostering a culture of intrinsic motivation and meaningful work. It combines theory, literature, lab and field experiments, and empirical research to argue that a culture of intrinsic motivation and meaningful work can be a source of competitive advantage both strategically and financially.

• The importance of intrinsic motivation and meaningful work in attracting and retaining highly-skilled employees.
• The potential of a purpose-driven approach to creating a compelling employee value proposition.
• The limitations of extrinsic motivators in fostering long-term employee engagement.
• The impact of a culture of intrinsic motivation and meaningful work on financial performance.
• An empirical analysis examining the financial performance of companies featured on the Fortune Best Companies to Work For list.

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter 1 introduces the topic of the War for Talent and its relevance in today's business environment. Chapter 2 explores the concept of a purpose-driven approach to attracting and retaining employees, examining the role of employee value proposition rankings and providing case studies of successful companies. Chapter 3 delves into the strategic implications of fostering intrinsic motivation and meaningful work, discussing frameworks like the Resource-Based View of the Firm and exploring the limitations of traditional extrinsic motivators. Chapter 4 introduces a framework for fostering intrinsic motivation through meaningful work, including case studies of successful companies like KPMG and PwC. Chapter 5 discusses the link between a culture of intrinsic motivation and meaningful work and financial performance. Chapter 6 presents an empirical analysis examining the financial performance of companies featured on the Fortune Best Companies to Work For list, providing insights into the potential impact of a purpose-driven approach on stock market performance.

Schlüsselwörter (Keywords)

This thesis focuses on key concepts such as intrinsic motivation, meaningful work, employee value proposition, War for Talent, strategic management, financial performance, empirical research, and the Fortune Best Companies to Work For list.