How do multinational companies from emerging markets gain competitive advantages in global markets?

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Context and Problem
• Current State of Research
• Methodology
• Structure of the thesis
• Theoretical framework
• Characteristics of Emerging Market Multinationals
• Reasons for the Internationalisation of EMNES
• Selected Theories on Identifying Competitive Advantages
• Mintzberg's SWOT Analysis
• Rugman's FSA / CSA Matrix
• The Market-Based-View in Extension of Porter's Five Forces
• Linking the Resource-Based-View with the VRIO Framework
• Empirical Cases of Tata Motors and Lenovo
• Tata Motors
• Business Strategy and Acquisitions
• Performance Analysis
• Results of the Tata Motors Case
• Lenovo Group
• Business Strategy and Acquisitions
• Performance Analysis
• Results of the Lenovo Case

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis investigates the competitive advantages of Emerging Market Multinational Enterprises (EMNEs) and their role in global competitiveness. The study aims to identify and analyze the business strategies employed by EMNEs to build and strengthen their competitive advantages, ultimately leading to successful internationalization.

• Characteristics and internationalization drivers of EMNEs
• Theoretical frameworks for identifying competitive advantages
• Case studies of Tata Motors and Lenovo, exploring their business strategies and performance
• Analysis of competitive advantages employed by EMNEs, particularly focusing on leveraging country-specific advantages and accessing new knowledge through acquisitions
• Implications for international value chain configuration and future research on EMNEs

Zusammenfassung der Kapitel (Chapter Summaries)

The thesis begins by introducing the context and problem of increasing EMNEs' global competitiveness. It then explores the current state of research on EMNEs' internationalization and outlines the methodology and structure of the study. The second chapter lays out the theoretical framework, focusing on the characteristics of EMNEs, reasons for their internationalization, and relevant theories for identifying competitive advantages. The third chapter presents the empirical case studies of Tata Motors and Lenovo, detailing their business strategies, acquisitions, performance analysis, and key findings.

Schlüsselwörter (Keywords)

Emerging Market Multinational Enterprises (EMNEs), competitive advantage, business strategy, internationalization, country-specific advantages, knowledge acquisition, cross-border acquisitions, international value chain configuration, Tata Motors, Lenovo.