Masterarbeit, 2019
153 Seiten, Note: 95.0
This thesis aims to investigate the influence of social pressure and media exposure on body image satisfaction among Pakistani female students. It seeks to understand the complex interplay between these factors and their impact on the self-perception of female students within a specific cultural context.
Chapter 1: Introduction: This chapter introduces the concept of body image and body image dissatisfaction, highlighting the significant role of media and social factors in shaping these perceptions. It establishes the problem statement, focusing on the impact of these factors on Pakistani female students. The chapter also outlines the significance of the study and provides an overview of the research methodology.
Chapter 2: Literature Review: This chapter presents a comprehensive review of existing literature related to body image, focusing specifically on the experiences of Pakistani females. It explores the historical context, examines the portrayal of the ideal female body in Pakistani media (television, magazines, social media), and analyzes the negative effects of media exposure. Additionally, it investigates the impact of sociocultural influences and pressures on body image, introducing relevant theoretical frameworks such as Media Imperialism, Cultivation, Social Cognitive, and Social Comparison theories to provide a theoretical lens for the study.
Chapter 3: Research Hypotheses: This chapter details the specific hypotheses that guide the research. These hypotheses explore the relationships between media exposure, social pressure, and the three risk factors (awareness, internalization, and perceived pressure) identified in the Sociocultural Attitudes towards Appearance (SATA) framework in relation to body image satisfaction among the target population.
Chapter 4: Methodology: This chapter describes the research methodology employed, including the sample selection, sampling technique, research design, procedure, and data analysis methods. It outlines the instruments used for data collection and the operationalization of the variables involved in testing the hypotheses. The methods employed are clearly defined, ensuring the reproducibility and validity of the study.
Chapter 5: Results & Interpretation: This chapter presents the findings of the study, providing detailed analysis of the collected data. It includes descriptive statistics of the participants, examining their media exposure habits and providing insights into the prevalence of different views and experiences related to body image within the sample. The chapter then presents the results of hypothesis testing, examining the statistical significance of the relationships identified between different variables.
Chapter 6: Discussion: This chapter discusses the findings from Chapter 5 in detail. It explores the relationships between media exposure and body image satisfaction, analyzing the contribution of the three risk factors (awareness, internalization, and perceived pressure) to body image issues. The chapter also delves into the relationship between social pressure and body image satisfaction, considering the interplay of various social influences on female students’ body image.
Body image, body image satisfaction, media exposure, social pressure, Pakistani female students, media influence, social comparison, cultivation theory, social cognitive theory, sociocultural attitudes, thin ideal, risk factors, awareness, internalization, perceived pressure.
This thesis investigates the influence of social pressure and media exposure on body image satisfaction among Pakistani female students. It explores the complex interplay between these factors and their impact on the self-perception of these students within a specific cultural context.
The study explores the impact of media (television, magazines, social media) on body image; the role of social pressure from various sources (peers, family, romantic partners) on body image; the relationship between media exposure, social pressure, and body image satisfaction; sociocultural attitudes towards appearance in Pakistan; and the application of relevant theoretical frameworks (Media Imperialism, Cultivation, Social Cognitive, and Social Comparison Theories) to analyze the findings.
The study is structured into six chapters: Chapter 1 (Introduction), Chapter 2 (Literature Review), Chapter 3 (Research Hypotheses), Chapter 4 (Methodology), Chapter 5 (Results & Interpretation), and Chapter 6 (Discussion). Each chapter addresses specific aspects of the research, building upon the previous one to comprehensively analyze the research problem.
Chapter 1 introduces the concept of body image and body image dissatisfaction, highlighting the significant role of media and social factors. It establishes the problem statement, focusing on the impact of these factors on Pakistani female students, and provides an overview of the study’s methodology.
Chapter 2 presents a comprehensive review of existing literature on body image, focusing on the experiences of Pakistani females. It explores the portrayal of the ideal female body in Pakistani media and analyzes the negative effects of media exposure and sociocultural influences and pressures on body image. It also introduces relevant theoretical frameworks (Media Imperialism, Cultivation, Social Cognitive, and Social Comparison theories).
Chapter 4 details the research methodology, including sample selection, sampling technique, research design, procedure, and data analysis methods. It outlines the instruments used for data collection and operationalization of variables.
Chapter 5 presents the study's findings, including descriptive statistics and the results of hypothesis testing, examining the statistical significance of the relationships between different variables.
Chapter 6 discusses the findings in detail. It explores the relationships between media exposure and body image satisfaction, the contribution of risk factors to body image issues, and the relationship between social pressure and body image satisfaction.
Key words include: Body image, body image satisfaction, media exposure, social pressure, Pakistani female students, media influence, social comparison, cultivation theory, social cognitive theory, sociocultural attitudes, thin ideal, risk factors, awareness, internalization, perceived pressure.
The overall aim is to understand the influence of social pressure and media exposure on body image satisfaction among Pakistani female students, analyzing the complex interplay between these factors and their impact on self-perception within a specific cultural context.
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