Performance criteria of strategic alliances between MNCs and NPOs

Inhaltsverzeichnis (Table of Contents)

• Introduction.
• Forging Strategic Alliances across Sector Frontiers.......
• The Framework of Alliances between MNCs and NPOs within the Social Context of Organizations
• Introducing the NPO as potential Alliance Partner for MNCs in Cross-sector Alliances
• Development of a Working Definition for Cross-sector Alliances between MNCs and NPOS
• Motives of MNCs and NPOs to engage in Cross-sector Alliances
• Developing Performance Criteria from a bilateral Theoretical Perspective..
• Literature Review on Alliance Performance...
• Theoretical Approaches of Alliance Performance.
• The Resource-based View as Theoretical Foundation..
• Historical Development
• Main Assumptions and Conceptual Framework.
• Performance Criteria in Cross-sector Alliances derived from the Resource-based View.
• The New Institutionalism as Theoretical Foundation.
• Historical Development
• Main Assumptions and Conceptual Framework.
• Performance Criteria in Cross-sector Alliances derived from the New Institutionalism
• Combining Performance Criteria derived from the Resource-based View and New Institutionalism..
• Structuring Performance Criteria in Cross-sector Alliances.
• The Balanced Scorecard as Tool to assess Performance in an Environment of multiple Interest
• Modifying the Balanced Scorecard to measure Cross-sector Alliance Performance
• Performance Conflicts emerging from Combination of Resource-based View and New Institutionalism
• Concluding Remarks
• Summary
• Limitations and Implications....

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This diploma thesis examines the performance criteria of strategic alliances between multinational companies (MNCs) and non-profit organizations (NPOs). The main objective is to develop a comprehensive framework for measuring the success of these cross-sector collaborations, taking into account both the resource-based view and the new institutionalism as theoretical perspectives. This framework will provide a comprehensive understanding of the key factors driving performance in these unique partnerships.

• The role of strategic alliances in bridging the gap between the for-profit and non-profit sectors
• The distinct motives and objectives of MNCs and NPOs in engaging in cross-sector alliances
• The development of a working definition for cross-sector alliances between MNCs and NPOs
• The application of the resource-based view and the new institutionalism to develop performance criteria for these alliances
• The implementation of a modified balanced scorecard to assess the performance of cross-sector alliances

Zusammenfassung der Kapitel (Chapter Summaries)

The initial chapters introduce the concept of cross-sector alliances between MNCs and NPOs, outlining the theoretical frameworks underpinning these partnerships. This includes exploring the motivations of both parties, the development of a working definition, and a comprehensive literature review on alliance performance. Chapters 3 and 4 delve into the resource-based view and the new institutionalism, analyzing how these perspectives contribute to the development of performance criteria for cross-sector alliances. Chapter 3 analyzes the theoretical perspectives and explores the specific performance criteria derived from each approach. Chapter 4 focuses on structuring these criteria within the framework of a modified balanced scorecard, designed to accommodate the specific challenges of measuring performance in cross-sector alliances.

Schlüsselwörter (Keywords)

This diploma thesis revolves around the key concepts of strategic alliances, cross-sector collaborations, MNCs, NPOs, performance criteria, resource-based view, new institutionalism, and balanced scorecard. The research focuses on the unique challenges and opportunities presented by partnerships between for-profit and non-profit organizations, exploring the development of a comprehensive framework for measuring their success.