Strategic Network Management on the example of the company Unaxis Data Storage

Inhaltsverzeichnis (Table of Contents)

• INTRODUCTION AND RESEARCH QUESTION
• TRADITIONAL STRATEGY APPROACH
  • Introduction
  • The strategy process
    • Outline and definition
    • Strategy formulation
    • Strategy implementation
  • Strategic concepts
    • Outline and definition
    • Market-based view
    • Resource-based view
    • Other concepts
      • Strategic integration models
      • Concept of strategic intent
  • Evaluation
    • The strategy process
    • Strategic concepts
• NETWORK APPROACH TO STRATEGY
  • Introduction
    • Classification of networks
    • Strategic networks
  • The strategy process in networks
    • Introduction
    • Suitability of the traditional strategy process
      • Formulation of strategy
      • Strategy implementation
    • Specific strategy process for application in a network environment
  • Strategic concepts in networks
    • Suitability of traditional strategic concepts
      • Market-based view
        • Strategic groups
        • Value Chain
      • Resource-based view
      • Other concepts
        • Integration models
        • Concept of strategic intent
    • Specific strategic concepts for application in a network environment
      • Co-opetition
      • The relational view
      • Creating network competence
      • Network governance
      • Management of heterarchical networks
    • Evaluation
  • CASE STUDY: UNAXIS DATA STORAGE
    • Introduction
    • The company
    • Analysis of the traditional strategy approach
      • Strategy process at Unaxis Data Storage
      • Strategic concepts at Unaxis Data Storage
        • Market-based view
        • Resource-based view
        • Other concepts
    • Analysis of the network approach to strategy
      • The network of Unaxis Data Storage
      • Strategy processes in the network management of Unaxis Data Storage
        • Application of the traditional strategy process in networks
        • Specific strategy process for application in a network environment
      • Strategic concepts in the network management of Unaxis Data Storage
        • Application of traditional strategic concepts

  Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

  This diploma thesis investigates the application of traditional strategy processes and strategic concepts in network contexts. It explores the relevance of these frameworks in a rapidly changing business environment characterized by interconnectivity and interdependence. The primary objective is to contribute to the development of a more robust and applicable strategy framework specifically for network-based organizations. This study examines both traditional and network-centric approaches to strategic decision-making, evaluating their strengths and weaknesses within the context of modern business networks.

  • The Applicability of Traditional Strategy Processes in Networked Environments
  • The Adaptation and Evolution of Strategic Concepts for Networks
  • The Emergence of Network-Specific Theories and Frameworks
  • The Role of Interdependence and Co-opetition in Networked Strategy
  • The Practical Application of Strategy in a Network Context

  Zusammenfassung der Kapitel (Chapter Summaries)

  The first chapter introduces the research question and provides an overview of the theoretical frameworks that will be explored. The second chapter delves into the traditional approach to strategy, examining the strategy process and strategic concepts like the market-based view and resource-based view. It evaluates the limitations of these traditional frameworks in the context of network environments. The third chapter shifts to the network approach to strategy, exploring the characteristics of strategic networks and their impact on strategic decision-making. This chapter analyzes the suitability of traditional strategy processes and concepts for networks, highlighting their limitations and proposing specific adaptations for networked contexts. It also presents various network-specific strategic concepts such as co-opetition and the relational view. The fourth chapter provides a case study of Unaxis Data Storage, a highly de-integrated network company operating in the information technology industry. This chapter examines the company's strategic decision-making processes, evaluating the extent to which they align with the theoretical frameworks presented in the preceding chapters.

  Schlüsselwörter (Keywords)

  This thesis focuses on the intersection of strategy and networks, exploring the challenges and opportunities inherent in managing strategic relationships within interconnected business ecosystems. Key themes include strategic networks, network governance, interdependence, co-opetition, traditional strategy processes, market-based view, resource-based view, relational view, and strategic integration. The case study of Unaxis Data Storage provides a practical lens for examining these themes and their implications for real-world business practice.