Bachelorarbeit, 2006
75 Seiten, Note: 1,0
This thesis aims to analyze the location decision of The Walt Disney Company regarding Euro Disney Paris, focusing on its status as the largest single foreign direct investment in France and its impact on regional infrastructure. The study examines the factors influencing Disney's choice of location, the expectations and incentives from both the company's and the host country's perspectives, and the subsequent infrastructural development in the Marne-la-Vallée region.
A Introduction: This introductory section lays the groundwork for the thesis, providing context on the entertainment industry, location-based entertainment, and the specific characteristics of The Walt Disney Company and Euro Disney S.C.A. It introduces the geographical context of the Seine-et-Marne region and Marne-la-Vallée, highlighting their relevance to the study. The chapter sets the stage by defining key terms and establishing the broader framework within which the main analysis will take place, preparing the reader for the detailed examination of the location decision and its impact in subsequent chapters.
B Main Part: This section forms the core of the thesis and is divided into two key chapters. The first delves into the intricate decision-making process behind Disney's choice of location for Euro Disney in France. The analysis considers various factors, including the European market dynamics, financial incentives offered by the French government, and the strategic considerations of the Walt Disney Company as a multinational enterprise. This chapter offers a comprehensive exploration of the FDI process and the multifaceted influences affecting major investment decisions of this scale. The second chapter explores the consequences of the location decision, detailing the significant infrastructural development that followed the establishment of Euro Disney. This involves analyzing the projected visions, strategic planning phases, and the actual development encompassing transportation networks, resort expansion, and the broader regional growth spurred by the park’s establishment.
Euro Disney Paris, Foreign Direct Investment (FDI), Multinational Enterprises (MNEs), Location Decision, Regional Development, Infrastructure, Entertainment Industry, Seine-et-Marne, Marne-la-Vallée, The Walt Disney Company, Economic Incentives, Strategic Planning.
This document provides a comprehensive preview of a thesis analyzing The Walt Disney Company's decision to locate Euro Disney in France. It includes a table of contents, objectives and key themes, chapter summaries, and keywords.
The thesis focuses on the location decision of Euro Disney Paris, examining it as the largest single foreign direct investment in France and its impact on regional infrastructure. Key themes include Foreign Direct Investment (FDI), Multinational Enterprises (MNEs), the location decision-making process of The Walt Disney Company, the impact of Euro Disney on regional infrastructure development, economic incentives, regional planning, and the entertainment industry and location-based entertainment.
The introduction provides background on the entertainment industry, location-based entertainment, The Walt Disney Company, Euro Disney S.C.A., and the geographical context of the Seine-et-Marne region and Marne-la-Vallée. It defines key terms and establishes the broader framework for the analysis.
The main part is divided into two chapters. The first analyzes the decision-making process behind Disney's choice of location for Euro Disney, considering factors like European market dynamics, financial incentives, and Disney's strategic considerations as an MNE. The second chapter explores the infrastructural development resulting from Euro Disney's establishment, including transportation networks, resort expansion, and broader regional growth.
The thesis is structured into three main sections: A Introduction which sets the context; B Main Part which analyzes the location decision and its infrastructural impact; and C Conclusion (not detailed in this preview).
Key words include Euro Disney Paris, Foreign Direct Investment (FDI), Multinational Enterprises (MNEs), Location Decision, Regional Development, Infrastructure, Entertainment Industry, Seine-et-Marne, Marne-la-Vallée, The Walt Disney Company, Economic Incentives, and Strategic Planning.
The thesis offers a detailed analysis of a significant foreign direct investment, examining the decision-making process, the role of economic incentives, and the subsequent impact on regional infrastructure and development in France.
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