Opportunities within the traditional toy sector of the UK Toys and Games Industry - A German Perspective

Inhaltsverzeichnis (Table of Contents)

• Acknowledgements...
• Contents...
• List of figures......
• 1. Introduction......
• 2. An overview about the UK Toys & Games Industry.......
  • 2.1 Market definition....
  • 2.2 Market size and value...
  • 2.3 Competitive landscape......
  • 2.4 Influence on the industry and market forecast
    • 2.4.1 Economic influences...
    • 2.4.2 Legislative influences...
    • 2.4.3 Demographic Development.
    • 2.4.4 Product Development......
• 3. Applied Research.........
  • 3.1 Research Methodology.
    • 3.1.1 Considered research approaches and methods…...
    • 3.1.2 Choice of methodology and its reasons..\n
  • 3.2 Research application and highlights..\n
• 4. The UK Consumer within the toy industry: Research Findings.....
  • 4.1 Form of purchase, shop distribution and its service...
  • 4.2 Frequency of purchase and average expenditure..\n
  • 4.3 Product preferences and vital product features...\n
  • 4.4 Advertising and other forms of interference..\n
• 5. Recommendations for German companies: How to be successful within the UK toy industry..\n
• 6. Conclusion: Achievement of the research objectives and weaknesses of the used research methodology..\n
• Appendices.........\n
• References.......\n

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This independent study explores the opportunities within the traditional toy sector of the UK Toys and Games Industry from a German perspective. It aims to analyze the market, understand the UK consumer's behavior, and offer recommendations for German companies to succeed within this market.

• Market overview of the UK Toys and Games Industry
• Analysis of the UK consumer's buying behavior
• Recommendations for German companies entering the UK toy market
• Evaluation of the research methodology and its limitations
• Influence of economic, legislative, demographic, and product development factors on the industry.

Zusammenfassung der Kapitel (Chapter Summaries)

• Chapter 1 provides an introduction to the study and its objectives.
• Chapter 2 offers an overview of the UK Toys and Games Industry, including market definition, size, value, competitive landscape, and influencing factors.
• Chapter 3 outlines the research methodology used, including the chosen approach, methods, and reasons for their selection.
• Chapter 4 presents research findings on the UK consumer's behavior within the toy industry, covering purchase patterns, preferences, and influential factors.
• Chapter 5 provides recommendations for German companies to succeed in the UK toy industry.

Schlüsselwörter (Keywords)

The key themes and concepts explored in this study include the UK Toys and Games Industry, consumer behavior, market analysis, recommendations for German companies, and the impact of economic, legislative, demographic, and product development factors on the industry. The study also considers the research methodology employed and its limitations.