Analysis of the Balanced Scorecard as a strategic controlling instrument with an example from the insurance industry

Inhaltsverzeichnis (Table of Contents)

• Introduction
• The problem
• The goal
• Structure of the analysis
• Controlling
• Definition of controlling
• Goals and duties of controlling
• The controlling system
• Strategic versus operative controlling
• Selected performance measurement systems
• BSC as a management system
• Accruement and development of the BSC
• Structure and goals of a BSC
• Perspectives of the BSC
• The financial perspective
• The customer perspective
• The internal-business-process perspective
• The learning and growth perspective
• Other perspectives
• Requirements and implementation process of a BSC
• Chances and risks of a BSC
• Chances of a BSC
• Risks of a BSC
• The BSC as a management system in the ABC1 Versicherungs AG
• The insurance industry
• The company
• Controlling in the ABC1 Versicherungs AG
• BSC as a strategic controlling instrument in the ABC1 Versicherungs AG
• Perspectives of the company's BSC
• Implementation of the BSC in the company
• Chances and risks of using the BSC in the company
• Critical comments
• Summary

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis aims to analyze the Balanced Scorecard (BSC) as a strategic controlling instrument within the insurance industry. It examines the development, structure, and implementation of the BSC, exploring its effectiveness as a management tool.

• Definition and application of the BSC
• The BSC as a strategic controlling instrument
• Implementation and use of the BSC within a specific insurance company
• Benefits and challenges associated with utilizing the BSC
• Evaluation of the BSC's effectiveness in achieving strategic objectives

Zusammenfassung der Kapitel (Chapter Summaries)

The thesis begins by defining controlling and exploring its various forms, focusing particularly on strategic controlling. It then introduces the BSC, discussing its development, structure, and application. The subsequent chapter examines the BSC in practice by analyzing its implementation within a specific insurance company, ABC1 Versicherungs AG. This includes analyzing the company's specific perspectives and highlighting the advantages and disadvantages of the BSC in their context.

Schlüsselwörter (Keywords)

The key terms and concepts explored in this thesis include: Balanced Scorecard, strategic controlling, management accounting, performance measurement, strategic management, insurance industry, implementation process, business strategy, financial performance, customer satisfaction, internal processes, learning and growth, and risk management.