Diplomarbeit, 2007
66 Seiten, Note: 2,0
0. Preface
1. The understanding of dispersed operations
2. The automotive supply industry: Status quo and global developments
2.1 The German automotive supply industry – Facts and figures
2.2 Abstract of trends in the global automotive supply industry
2.2.1 Development of the global automotive production
2.2.2 Increase of the automotive value
2.2.3 Value percentage of the automotive systems suppliers
2.3 The automotive supply industry in the flux: From components to systems supplier
3. Description and critical view on the forms of dispersed operations for an automotive systems supplier in Mexico
3.1 Export
3.2 Sales office
3.3 Production settlement – Maquiladora
3.4 Acquisition vs. formation of a company
3.5 Foreign Direct Investment
3.5.1 Wholly owned subsidiary
3.5.2 Joint Venture
4. Influencing factors for the prosperous exposure of an automotive systems supplier in Mexico
4.1 State and development of the Mexican economy and politics
4.1.1 Mexico – Facts and figures
4.1.2 The political situation in Mexico
4.2 The Mexican market for automotive systems
4.3 The choice of location
4.3.1 Sales potentials
4.3.2 Resource acquisition pool
4.3.3 Available skills pool
4.3.3.1 The personnel policy and expatriates management
4.3.3.2 Labour unions
4.3.3.3 Labour costs
4.4 Financials
4.5 Cross-cultural aspects of business activities in Mexico
5. Conclusion
This thesis examines the strategic establishment of dispersed operations in Mexico for a German automotive systems supplier, providing a diagnostic approach to navigate international market entry. It investigates the structural changes in the global automotive supply industry and evaluates specific economic, political, and cultural factors in Mexico that influence the success of such foreign investments.
3.1 Export
Reconsidering the export a distinction between direct and indirect export is necessary. Direct export means that the goods are straight sold to a customer in the foreign country whereas with the indirect export the foreign business is effected by an intermediary working for his own account and at his own risk. Direct export is not only advantageous because of the multiplicity of contractual scopes of design but also because of the relatively low transaction costs since you abandon one trade level between the counterparties. So you create flexibility and lower the capital spending from the exporting company’s point of view.
Indirect export on the contrary is beneficial for those companies that would like to profit from the experience of the intermediary in case he has a good market knowledge of the regarding country. In addition the intermediary usually handles the export transactions technically, e.g. by assigning agents or authorised dealers. In consequence the risk of remoteness from the market is reduced so that the export business can be carried out almost without international experience of the exporting company.
0. Preface: Outlines the rise of globalization in the automotive sector and introduces the thesis's goal of providing practical guidance for German suppliers entering the Mexican market.
1. The understanding of dispersed operations: Defines dispersed operations as a collective term for sustainable foreign business activities and discusses their role in international market entry strategies.
2. The automotive supply industry: Status quo and global developments: Analyzes global trends in the automotive sector, focusing on the shift from single-component manufacturing to the production of complex, pre-assembled modules.
3. Description and critical view on the forms of dispersed operations for an automotive systems supplier in Mexico: Evaluates various market entry modes for Mexico, including export, sales offices, Maquiladora assembly plants, and Foreign Direct Investment options like subsidiaries and joint ventures.
4. Influencing factors for the prosperous exposure of an automotive systems supplier in Mexico: Provides a detailed analysis of Mexico as a business location, covering economic indicators, political stability, logistical infrastructure, HR management, and cultural integration.
5. Conclusion: Synthesizes the main findings, asserting that while Mexico offers significant opportunities for automotive suppliers, successful entry requires careful strategic planning and mitigation of country-specific risks.
Automotive supply industry, Dispersed operations, Mexico, Internationalization, Market entry, Maquiladora, Foreign Direct Investment, Global sourcing, Automotive production, Human Resource Management, Labour unions, Labour costs, Financials, Cross-cultural management, Single-sourcing.
The work focuses on the strategic establishment of dispersed operations in Mexico specifically for a German automotive systems supplier, offering a diagnostic approach to evaluate market entry options.
The study covers global automotive industry trends, the Mexican economic and political landscape, organizational structures for foreign subsidiaries, human resource challenges, and logistical considerations.
The objective is to provide advice and instructions on how to successfully access foreign markets in practice, using the Mexican automotive sector as a specific, highly relevant case study.
The author employs an economic research-based approach, combining industry analysis, evaluation of organizational forms, and an examination of macro-economic and social factors specific to Mexico.
The main section details the forms of dispersed operations, evaluates Mexico's economy, politics, and market potential, and explores location choices based on skills availability, labor costs, and financial requirements.
The most relevant keywords include automotive supply industry, dispersed operations, internationalization, Mexico, Maquiladora, Foreign Direct Investment, and cross-cultural management.
The industry is moving toward "single-sourcing," where manufacturers demand pre-assembled modules (e.g., cockpits, steering systems) rather than individual parts to reduce complexity and time-to-market.
Maquiladoras serve as assembly plants that allow duty-free import of materials for assembly and subsequent re-export, acting as a crucial component for cost-effective production in Mexico.
The work notes that corruption is a significant societal issue in Mexico, affecting transparency and creating challenges for foreign investors, particularly concerning political interactions and institutional bureaucracy.
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