Market leadership in niche segments of the aviation industry. Customer integration and aircraft innovation by EMBRAER S.A.

Inhaltsverzeichnis (Table of Contents)

• 1. Introduction
• 1.1 Foreword
• 1.2 Focus and definitions
• 1.3 Target
• 1.4 Structure
• 2. An Overview of the aviation industry
• 2.1. Brief history
• 2.2 Technological developments
• 2.3 Economic developments
• 2.4 Political influence in the aviation industry
• 3. Embraer S.A.
• 3.1 Organizational background and ownership
• 3.2 Embraer's economic impact and state subsidies
• 3.3 Financial development and performance
• 3.4 Definition of Embraer's markets
• 4. Market potentials for Embraer
• 4.1 Market analysis by Porter
• 4.1.1 Competition in the industry
• 4.1.2 Threats from Substitutes
• 4.1.3 Threats from Competitors
• 4.1.4 Bargaining power of the suppliers
• 4.1.5 Bargaining power of the customers
• 4.2 Comprehensive SWOT analysis
• 4.2.1 Strengths
• 4.2.2 Weaknesses
• 4.2.3 Opportunities
• 4.2.4 Threats
• 4.3 Conclusion
• 5. Embraer's competitive strategy
• 5.1 The demand side
• 5.2 Fleet decisions of airlines
• 5.3 The supply side
• 5.4 Embraer's strategies on other markets
• 5.5 Potential new market segments and strategic outlook
• 5.6 Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This Bachelor Thesis aims to examine the market position of Embraer S.A. within the aviation industry. By analyzing the company's competitive strategies and identifying key market factors, the thesis seeks to understand how Embraer can become a market leader in niche segments of the aviation industry through customer integration and aircraft innovations.

• Competitive Advantage and Market Leadership in Niche Segments
• Customer Integration and Aircraft Innovation
• Porter's Five Forces Framework
• SWOT Analysis
• Market Dynamics in the Aviation Industry

Zusammenfassung der Kapitel (Chapter Summaries)

The thesis begins with an introduction outlining the focus and target of the research, followed by a brief overview of the aviation industry, including its history, technological advancements, economic developments, and political influences. Chapter 3 focuses on Embraer S.A., exploring its organizational structure, economic impact, financial performance, and market definitions. Chapter 4 examines market potentials for Embraer using Porter's Five Forces Framework and a comprehensive SWOT analysis. Finally, Chapter 5 delves into Embraer's competitive strategy, exploring the demand and supply sides, strategic outlook, and potential new market segments.

Schlüsselwörter (Keywords)

The research focuses on the aviation industry, specifically niche segments, customer integration, aircraft innovations, Embraer S.A., Porter's Five Forces Framework, SWOT analysis, competitive strategy, market analysis, and market leadership.