Bachelorarbeit, 2020
32 Seiten, Note: 1,5
1. INTRODUCTION
2. LITERATURE REVIEW
2.1 SUSTAINABILITY AND SUSTAINABLE DEVELOPMENT
2.3 THE PARIS AGREEMENT ON CLIMATE CHANGE AND ITS IMPLEMENTATION
2.4 SUSTAINABLE TOURISM
2.5 SUSTAINABILITY IN AVIATION
3. THEORY
3.1 THE TRIPLE BOTTOM LINE MODEL
3.2 THE DEVELOPMENT OF THE TBL MODEL
4. METHODOLOGY
4.1 RESEARCH DESIGN
4.2 SAMPLING
4.3 INTRODUCTION OF CASE STUDY BACKGROUND
5. ANALYSIS AND FINDINGS
5.1 THE LUFTHANSA GROUP AND SUSTAINABILITY
5.2 THE ENVIRONMENTAL ASPECT
5.2 THE SOCIAL ASPECT
5.3 THE ECONOMIC ASPECT
6. DISCUSSION
6.1 THEORETICAL AND PRACTICAL IMPLEMENTATION
6.2 LIMITATIONS AND FUTURE OUTLOOK
7. CONCLUSION
8. REFERENCES
This thesis examines the extent to which the Lufthansa Group is adapting to sustainable change by applying the Triple Bottom Line model to the company's operational strategies, evaluating its environmental, social, and economic impact within the aviation industry.
2.2 Consequences of Unsustainability
The question that appears while examining this topic is why sustainability is of such great importance. When focusing on the environmental pillar, climate change and global warming are very present problems. Nevertheless, it becomes clear that climate change is not only affect the environmental pillar, but also affects social and economic situations. In order to understand global warming, a closer look has to be given to the greenhouse effect. Greenhouse gases are not fundamentally bad. In fact, in the right quantity they even support the cycle of life on earth (Lashof & Ahuja, 1990). Methane, carbon dioxide and nitrous dioxide are some examples of these greenhouse gases, which form a layer that surrounds the earth. When the sun rays hit the earth, some of them are being absorbed by land and water, but most of them are reflected back into the atmosphere (Schneider, 1988). The layer of greenhouse gases traps most of the heat of the sun rays, which warms up the globe. Without this layer of gases, the average temperature on this planet would be -18 Cº which would make the earth unhabitable for humans, plants and animals (Lashof & Ahuja, 1990). However, some of those rays still pass through the layer back into open space.
1. INTRODUCTION: Outlines the research focus on sustainability within the aviation industry, using the Lufthansa Group as a case study to explore challenges and opportunities.
2. LITERATURE REVIEW: Defines core concepts such as sustainability, sustainable development, and the Paris Agreement, providing a theoretical foundation for the subsequent analysis.
3. THEORY: Introduces the Triple Bottom Line model by John Elkington and Maslow's Hierarchy of Needs as frameworks to assess corporate sustainability.
4. METHODOLOGY: Describes the mixed-method approach, combining literature review with qualitative analysis of the Lufthansa Group’s corporate data.
5. ANALYSIS AND FINDINGS: Evaluates the Lufthansa Group's performance across environmental, social, and economic pillars, comparing corporate statements with actual figures.
6. DISCUSSION: Discusses the practical difficulties of implementing sustainable goals in an industry driven by growth, including the impact of the COVID-19 pandemic.
7. CONCLUSION: Summarizes that while the Lufthansa Group shows progress, it still struggles to balance economic and environmental demands effectively.
8. REFERENCES: Lists the academic, institutional, and industry-specific sources used throughout the thesis.
Sustainability, Sustainable Development, Aviation Industry, Lufthansa Group, Triple Bottom Line Model, Climate Change, Paris Agreement, Greenhouse Gases, Corporate Social Responsibility, ESG Criteria, Sustainable Tourism, Global Warming, Environmental Impact, Economic Growth, Sustainable Development Goals.
The thesis focuses on the aviation industry's adaptation to sustainable change, specifically investigating how the Lufthansa Group integrates sustainability into its operations.
The research explores environmental protection, corporate social responsibility, economic performance, and the global challenge of aligning the airline industry with sustainable development goals.
The primary goal is to determine to what extent the Lufthansa Group is adapting to sustainable change by analyzing their reports against the Triple Bottom Line model.
The author employs a systematic literature review combined with a qualitative case study analysis of secondary data, such as annual reports and sustainability reports.
The main body discusses the theoretical definitions of sustainability, the environmental and social impacts of aviation, and a detailed case analysis of the Lufthansa Group's specific sustainability strategies.
Key terms include sustainability, Triple Bottom Line, Lufthansa Group, aviation industry, climate change, and corporate social responsibility.
The author defines it as a framework measuring a company's success through three integrated pillars: social, environmental, and economic impacts, moving beyond simple financial profitability.
The author concludes that while the Lufthansa Group is on a progressive path and excels in social responsibility, it faces significant challenges in achieving environmental and economic balance due to industry-wide growth pressures.
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