Empirical Analysis of the Determinants of E-commerce Adoption. Evidence from the European Union

Inhaltsverzeichnis (Table of Contents)

• 1 Introduction
• 2 Related literature
• 2.1 Literature on psychological determinants and socio-demographics influencing the online purchasing behavior
• 2.2 Literature on the impacts of broadband on various economic outcomes
• 3 Framework development
• 4 Data
• 4.1 Sample construction
• 4.2 Introducing the variables
• 4.2.1 The dependent variable
• 4.2.2 Explanatory variables
• 5 Econometric model
• 6 Estimation results
• 6.1 Main estimation results
• 6.2 Results of subgroups of individuals
• 6.3 Robustness checks and limitations
• 7 Discussion
• References
• Abbreviations
• Appendix

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This research aims to analyze how the availability and usage of high-speed broadband internet influence the share of web buyers in a country. It investigates the impact of fixed and mobile broadband connectivity on online purchasing behavior within the European Union (EU-28). This research examines a comprehensive panel data set covering the period from 2003 to 2018, seeking to provide insights for stakeholders interested in promoting the development of the European E-commerce sector.

• The influence of high-speed broadband internet on online shopping behavior.
• The impact of fixed broadband internet coverage on the share of web buyers.
• The relationship between mobile broadband connectivity and online purchasing.
• The role of internet usage intensity on the national percentage of internet purchasers.
• Implications for stakeholders involved in the development of the European E-commerce sector.

Zusammenfassung der Kapitel (Chapter Summaries)

The research begins with an introduction providing the context and motivation for studying the determinants of E-commerce adoption. Chapter 2 reviews relevant literature, focusing on the psychological factors and socio-demographic influences impacting online purchasing behavior and exploring the effects of broadband on economic outcomes. Chapter 3 outlines the framework developed for the study, laying the foundation for the empirical analysis. Chapter 4 delves into the data used in the research, including details on sample construction and an introduction to the key variables, such as the dependent variable (share of web buyers) and explanatory variables (broadband coverage, internet usage intensity). Chapter 5 discusses the econometric model employed for analysis. Chapter 6 presents the estimation results, highlighting the main findings and exploring the results for subgroups of individuals. Additionally, it examines robustness checks and limitations of the study. Chapter 7 provides a comprehensive discussion of the research findings and their implications for the development of the European E-commerce sector.

Schlüsselwörter (Keywords)

The study focuses on key concepts such as E-commerce adoption, broadband internet coverage, internet usage intensity, online purchasing behavior, panel data analysis, European Union, and economic development.