The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview

Inhaltsverzeichnis (Table of Contents)

• Chapter 1: Introduction
• Introduction
• Structure of Thesis
• Chapter 2: Literature Review on Private Label Brand Image
• Private Label Brand Image
• Consumer Attitudes towards Private Label Brands
• Moderators of Private Label Brand Image
• Chapter 3: Literature Review on Store Image
• Store Image
• Dimensions of Store Image
• Moderators of Store Image
• Chapter 4: The Interrelationship between Private Label Brand Image and Store Image
• The Impact of Private Label Brand Image on Store Image
• The Impact of Store Image on Private Label Brand Image
• Reflective Abstract of the Interrelation between Private Label Brand Image and Store Image
• Chapter 5: Conclusion and Implications for Future Research
• Conclusion
• Implications for Future Research

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis aims to investigate the relationship between private label brand image and store image. It explores how the image of private labels can influence store image and vice versa. The study draws upon existing research to provide a comprehensive overview of this interrelationship, considering various factors that influence consumer perceptions.

• The impact of private label brand image on store image
• The impact of store image on private label brand image
• Factors influencing consumer attitudes towards private label brands
• Attributes contributing to store image
• Moderator variables influencing consumer perception

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter 1 introduces the topic of private label brands and their potential to influence store image. It outlines the structure of the thesis and provides a brief overview of the research objectives.

Chapter 2 delves into the concept of private label brand image, exploring consumer attitudes towards these brands and the factors that influence their perception. Key moderators influencing private label brand image are also discussed.

Chapter 3 focuses on store image, examining its multidimensionality and the attributes that contribute to consumer perceptions. The chapter also identifies relevant moderator variables affecting store image.

Chapter 4 presents a comprehensive analysis of the interrelationship between private label brand image and store image. It explores how the image of private labels can affect store image and vice versa, drawing upon various studies and findings.

Schlüsselwörter (Keywords)

The key terms and concepts explored in this thesis include private label brands, store image, consumer attitudes, brand image, moderator variables, perception, and the interrelationship between private label brand image and store image.