Bachelorarbeit, 2020
61 Seiten, Note: 1,2
This paper explores the socio-economic challenges of hosting an eco-friendly music festival. It examines the role of stakeholders in achieving sustainability, analyzes the various greening measures that can be implemented, and investigates strategies to influence attendee behavior towards sustainability.
The first chapter introduces the topic of sustainable event management and the challenges of hosting an eco-friendly music festival. It outlines the importance of stakeholder involvement and the need to understand their values and motivators.
Chapter two delves into the concept of sustainability, defining its key aspects and highlighting its relevance in the context of music festivals. It also discusses the importance of considering the environmental, economic, and social dimensions of sustainability.
Chapter three focuses on stakeholder analysis, exploring different stakeholder theories and classifications. It identifies and categorizes both internal and external stakeholders, analyzing their influence on sustainable development within the music festival context.
Chapter four outlines various measures that can contribute to a greener festival. These include strategies for reducing energy consumption through alternative power sources, implementing effective waste management systems, and mitigating travel emissions.
Chapter five explores strategies for influencing audience behavior towards sustainability. It examines the potential of social marketing, emphasizing the importance of understanding audience behavior and using appropriate marketing techniques to promote sustainable practices. The chapter also discusses the role of consumer value in motivating sustainable choices and explores the drivers and barriers to greening from a manager's perspective.
Sustainable event management, music festival, stakeholder analysis, environmental impact, waste management, travel emissions, social marketing, consumer value, greening strategies.
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