Masterarbeit, 2015
58 Seiten, Note: 1,5
1. Introduction
2. W.E.B. Du Bois and Double Consciousness
3. An Analysis of Kendrick Lamar’s Art
3.1. Definition of the term Music Video
3.2. An Analysis of the Cinematic Techniques in Kendrick Lamar’s Music Video Alright
3.3. An analysis of Kendrick Lamar’s song Alright and its Visual Representation
4. Double Consciousness in Kendrick Lamar’s Music Video Alright
5. Conclusion
The primary objective of this work is to examine whether W.E.B. Du Bois’ concept of double consciousness can be discerned within contemporary expressions of Hip Hop culture, specifically by analyzing the visual representation in Kendrick Lamar's music video for the song "Alright".
3.1. Definition of the Term Music Video
Technological advancements have always played a major role in the development and evolution of Hip Hop culture and its different forms of expression. From the invention of the mixer, which allowed DJs to blend music together, to current changes through developments in networking technologies, Hip Hop culture has always adapted and incorporated technological innovations (Chang 112). The music video as a form of presentation for the artists’ art has undergone various changes. Henry Keazor and Thorsten Wübbena have written in different publications about the history of the music video and they trace its origins back to the 1907 “phonoscène for the lip-synching technique for the song “Anna, qu’est-ce tu t’attends; ou, Vas y, ma poule”, produced by [Lèon] Gaumont (…)” (Keazor and Wübbena 224). Furthermore, Keazor and Wübbena mention how movies about music, like The Jazz Singer by Alan Crosland of 1927, played an important role in the development of an aesthetic for the combination of video and music (Keazor and Wübbena 224). However, in the beginning of the 1980s it was the success of the television channel MTV (Music Television) that popularized the medium (Keazor and Wübbena 226).
1. Introduction: This chapter contextualizes the emergence of Hip Hop culture in the South Bronx and introduces the research focus on Kendrick Lamar’s visual art and W.E.B. Du Bois’ concept of double consciousness.
2. W.E.B. Du Bois and Double Consciousness: This section defines the psychological and sociological concept of double consciousness, exploring the metaphor of the "veil" and the "two-ness" experienced by black Americans.
3. An Analysis of Kendrick Lamar’s Art: This chapter provides a technical overview of music videos, performs a frame-by-frame analysis of cinematic techniques in "Alright," and examines the lyrical and visual themes of the song.
4. Double Consciousness in Kendrick Lamar’s Music Video Alright: This chapter correlates the music video’s three-part structure with the different aspects of Du Bois' theory, specifically focusing on the struggle of internal and external identities.
5. Conclusion: This chapter synthesizes the research findings, confirming that contemporary Hip Hop visual culture successfully mirrors and modifies Du Bois' historical framework of double consciousness.
Double consciousness, W.E.B. Du Bois, Kendrick Lamar, Alright, Hip Hop culture, music video, visual representation, cinematic techniques, black identity, two-ness, racism, police brutality, magical realism, resistance, The Souls of Black Folk
The work investigates the intersection between W.E.B. Du Bois’ sociological concept of "double consciousness" and the contemporary visual art found in Kendrick Lamar’s "Alright" music video.
The work covers themes of racial identity, the sociological impact of the "color-line," political resistance against police brutality, and the evolution of Hip Hop culture.
The central question is whether W.E.B. Du Bois’ historical concept of double consciousness can be visually identified and adapted within modern Hip Hop music video aesthetics.
The author employs qualitative textual and visual analysis, including a frame-by-frame breakdown of the music video using film theory terminology, combined with a sociological analysis of Du Bois' foundational texts.
The main body covers the theoretical history of double consciousness, the medium of the music video, a detailed technical analysis of "Alright," and the synthesis of how these visual elements reflect the internal and external conflicts of black experience.
Key terms include double consciousness, Hip Hop culture, visual representation, cinematic techniques, identity, and social resistance.
The metamorphosis from caterpillar to butterfly is interpreted as a visual representation of the internal change and resilience required for a black individual to reconcile disparate identities into a "truer self."
The author argues that the director uses black-and-white aesthetic contrasts to mirror the Yin and Yang symbol, representing the interconnectedness and harmony of opposing perspectives.
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