Masterarbeit, 2020
84 Seiten, Note: 94/110
The objective of this research is to analyze the importance of culture change in big data transformation processes, specifically in the context of Industry 4.0. The research aims to identify the need for change in Industry 4.0, particularly related to Big Data, and to define strategies and methods for navigating today's business environment through change management practices.
The main keywords and focus topics of this research include: Change Management, Industry 4.0, Digital Transformation, Culture Change, Big Data, Fourth Industrial Revolution.
Big Data acts as a disruptive force that requires companies to move from traditional models to agile methodologies to extract value and stay competitive.
Digital transformation is not just about technology; it’s about agility. An organization's culture determines how effectively it can adapt to data-driven processes and innovation.
Resistance is a normal human reaction. Effective Change Management and a focus on Culture Change can mitigate this resistance by aligning people with new organizational goals.
It is an organizational environment where decisions are based on data analysis rather than intuition, requiring a fundamental shift in mindset and processes.
Challenges include managing technical complexity, overcoming organizational silos, and ensuring that the workforce has the necessary skills to leverage Big Data insights.
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